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What is Ecommerce SEO?

Ecommerce SEO (Search Engine Optimisation) is the process of optimising an online store’s website to rank higher in search engine results pages (SERPs) for relevant search queries. The primary goal of ecommerce SEO is to drive more organic traffic to an online store, increase visibility, and ultimately boost sales. This involves a combination of on-page and off-page optimisation techniques such as optimising product pages, category pages, navigation, site structure, meta tags, and descriptions, as well as building high-quality backlinks and creating engaging content. By implementing effective ecommerce SEO strategies, online retailers can gain a competitive edge in a crowded digital marketplace and improve their overall online presence.

Our Ecommerce SEO Services

Our Ecommerce SEO services are designed to help small businesses increase their online visibility, attract more organic traffic, and generate more revenues from their online store.

Our services include keywork research and optimisation, on-page optimisation, content creation and optimisation, link building, technical SEO, and analytics and reporting. 

We use the latest SEO tools and techniques to ensure that our clients’ websites are optimised for search engines and user experience.

Our team of experienced SEO professionals works closely with our clients to understand their business objectives, target audience, and competitive landscape to develop a customised ecommerce SEO strategy that delivers measurable results. 

With our ecommerce SEO services, small businesses can compete with larger, more established players in their industry and achieve long term success in the online marketplace.


Technical Auditing

Technical Auditing is a critical component of ecommerce SEO services that we offer to small businesses. Technical SEO refers to the optimisation of a websites technical aspects, such as site speed, mobile-friendliness, site structure and crawlability, among others. 

A technical audit helps identify technical issues that may be preventing a website from ranking well in search engine results pages. Our technical auditing services involve a thorough analysis of websites technical SEO health, which includes identifying crawl errors, broken links, duplicate content, and issues with page speed, mobile responsiveness and site architecture.

We use the latest tools and techniques to diagnose and fix these issues, and ensure that our clients websites are fully optimised for search engines and user experience. 

By addressing technical SEO issues, small businesses can improve their websites overall performance, attract more organic traffic and increase conversions and revenue. Our technical auditing SEO services are designed to help small businesses gain a competitive edge in a crowded online marketplace and achieve long term success.

On-Page Optimisation

On-page optimisation refers to the various techniques and practises that can be used to optimise individual pages on a website, with the goal of improving their search engine ranking and visibility.

On-page optimisation involves a range of factors, including keyword research, content optimisation, image optimisation, URL structure and internal linking.

By optimising these factors, we can help your ecommerce website improve its relevance to search engines, increase its visibility to potential customers, and ultimately drive more traffic and sales.

Link Earning and Building

Link earning involves creating high-quality content that naturally attracts links from other websites. This can include blog posts, infographics and other types of shareable content that provide value to the user.

On the other hand, link building involves actively seeking out and acquiring links from other websites through various tactics, such as outreach and guest blogging.

By earning and building links, we can help your website increase its authority and credibility with search engines, which can lead to higher search engine rankings, more traffic and increased sales.

At RR Web Design we understand the importance of developing a comprehensive link building strategy that focuses on creating valuable content, building relationships with other websites in your industry, and leveraging various tactics to earn high-quality links that will improve the search engine visibility of your website.

Conversion Rate Optimisation

Conversion Rate Optimisation (CRO) involves improving the overall user experience of an ecommerce website with the goal of increasing the percentage of visitors who take a desired action, such as making a purchase, filling out a form or signing up for a newsletter. 

CRO can include a wide range of tactics, including optimising product pages, improving site speed and performance, streamlining the checkout process, and adding trust signals such as reviews and testimonials.

By improving the user experience and removing barriers to conversion, an ecommerce website can improve its conversion rate, which can lead to increased revenue and profitability. 

We can offer you CRO services as part of a comprehensive SEO package, and we stay up-to-date on the latest CRO techniques and best practices in order to provide you with the best value and results.

Ecommerce SEO Services In Leicester, Contact us below

South View, Frolesworth Ln Claybrooke Magna, Lutterworth LE17 5AS
Monday, Tuesday, Wednesday, Thursday, Friday, Saturday, Sunday08:00 – 17:00

Anwering Your Questions

What does SEO stand for

SEO stands for “Search Engine Optimisation”. It is the process of optimising a website to rank higher and earn more organic traffic from search engines such as Google, Bing, Yahoo, etc. through various techniques, including on-page optimisation, keyword research, link building, and content creation. The goal of SEO is to improve the visibility of a website in search engine results and drive more targeted traffic to the site.

Backlinks, also known as “inbound links” or “incoming links,” are links from one website to another. In the context of search engine optimisation (SEO), backlinks are considered an important factor for determining a website’s popularity and relevance.

When a website links to another website, it’s like a vote of confidence for the linked-to site. Search engines like Google use backlinks as a way to determine the quality and credibility of a website and its content. The more high-quality backlinks a website has, the more likely it is to rank well in search engine results pages (SERPs).

However, not all backlinks are created equal. Backlinks from reputable and relevant websites carry more weight than backlinks from low-quality or spammy sites. Additionally, the anchor text used in a backlink (the visible, clickable text that appears as a link) can also affect its value and impact on SEO.

In short, backlinks are an important aspect of SEO and can play a significant role in helping a website rank higher in search results. However, it’s important to focus on building high-quality, relevant backlinks rather than just acquiring as many backlinks as possible.

Why is seo important

SEO is important for several reasons:

  1. Increased organic traffic: By optimising a website for search engines, businesses can increase their organic traffic, which is the traffic that comes from search engines through organic (unpaid) search results.

  2. Better user experience: Good SEO practices, such as making a website easy to navigate and mobile-friendly, can improve the overall user experience. This can lead to higher engagement and a lower bounce rate, which can in turn improve search engine rankings.

  3. Increased brand visibility: When a website ranks well in search results, it can increase the visibility and credibility of the brand. This can lead to increased brand recognition and trust, which can drive more traffic and sales.

  4. Cost-effective marketing: SEO is a cost-effective form of digital marketing as compared to other paid advertising methods, such as PPC (Pay-Per-Click) advertising. Once a website is optimised, it can continue to rank well in search results and drive traffic over time, without incurring additional costs.

  5. Better ROI: By increasing organic traffic and conversions, SEO can lead to a better return on investment (ROI) for businesses.

In short, SEO is important because it can help businesses increase their visibility, drive more targeted traffic, and improve their overall marketing ROI.

What are keywords in seo

Keywords are the terms or phrases that people type into search engines when they are looking for information on a specific topic. In the context of search engine optimisation (SEO), keywords play a crucial role in helping websites rank well in search engine results pages (SERPs).

When optimizing a website, the goal is to choose keywords that are relevant to the website’s content and target audience, and to use those keywords strategically throughout the site’s content, meta tags, and other elements. This helps search engines understand what the website is about and match it with relevant search queries.

There are several types of keywords, including:

  1. Broad keywords: These are general, broad terms that are often used for initial research and can drive a high volume of traffic to a website.

  2. Long-tail keywords: These are more specific, longer phrases that are often used by people who are further along in the buying cycle and are closer to making a purchase. They tend to have lower search volume but can result in higher quality traffic and conversions.

  3. LSI keywords: These are related keywords that are semantically connected to the main keyword and can help search engines understand the context and relevancy of a website’s content.

  4. Location-based keywords: These are keywords that include a specific location, such as “best pizza restaurant in New York.”

Choosing the right keywords and using them effectively is a key aspect of SEO, as it can help a website rank higher in search results and drive more targeted traffic.

What is on page seo

On-page SEO refers to the optimisation of individual web pages in order to rank higher and earn more relevant traffic in search engine results pages (SERPs). On-page SEO involves optimising various elements of a web page, including the content, HTML source code, and images, to ensure that the page is both user-friendly and search engine friendly.

The following are some common on-page SEO tactics:

  1. Keyword research: Researching and selecting relevant keywords that the target audience is searching for, and incorporating those keywords into the content of the web page.

  2. Content optimisation: Creating high-quality, relevant, and keyword-rich content that provides value to the user and helps the web page rank for the target keywords.

  3. Meta tags: Writing descriptive and keyword-rich meta titles and meta descriptions that accurately reflect the content of the web page and entice users to click through to the page from the SERP.

  4. Header tags: Properly using header tags (H1, H2, H3, etc.) to structure the content and emphasise the most important sections.

  5. URL structure: Creating a clear and concise URL structure that accurately reflects the hierarchy of the content and makes it easy for both users and search engines to understand.

  6. Image optimisation: Optimising images by compressing them, adding descriptive alt text, and using descriptive file names.

  7. Internal linking: Linking to other relevant pages within the website to help users and search engines navigate the site and understand its structure.

By implementing these and other on-page SEO best practices, businesses can improve the visibility of their web pages in search results, drive more relevant traffic to their site, and ultimately, increase conversions and sales.

What is off page seo

Off-page SEO refers to the optimisation activities that are performed outside of a website in order to improve its visibility and ranking in search engine results pages (SERPs). The goal of off-page SEO is to increase the quantity and quality of external links pointing to a website, as search engines view these links as a vote of confidence in the website’s relevance and authority.

The following are some common off-page SEO tactics:

  1. Link building: Acquiring high-quality, relevant links from other websites to a website, in order to improve its authority and ranking in search results.

  2. Social media promotion: Promoting a website and its content on social media platforms, such as Facebook, Twitter, and Instagram, in order to increase brand visibility, drive traffic, and acquire new links.

  3. Content marketing: Creating and distributing valuable and engaging content, such as blog posts, infographics, and videos, in order to attract links and social media shares.

  4. Influencer outreach: Partnering with influential individuals and organisation’s in your industry to promote your website and content.

  5. Local SEO: Optimising a website for local search by claiming and verifying business listings on local directories, such as Google My Business, and acquiring local citations.

Off-page SEO is an important complement to on-page SEO, as it helps to build a website’s authority, reputation, and visibility in search results. By implementing a balanced and comprehensive SEO strategy that includes both on-page and off-page optimisation activities, businesses can improve their ranking in search results, drive more relevant traffic to their site, and ultimately, increase conversions and sales.

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