Why you should love email marketing
We’ll get straight into it, you need email marketing. We think email is still one of the most powerful ways to directly connect with people. Billions of emails are sent every day, so the one you send out for your business needs to stand out from all the others.
Creating a brilliant and creative email marketing strategy doesn’t need to be complicated. You know who you’re sending it to so the chances are more than likely that they will be interested in what you have to say. If you think it’s a waste of time, think again, and here’s why you need to be doing it.
Whilst social media continues to get bigger and bigger, often to get the most out of your social media posts you need to put a lot of time (and little money at it). This doesn’t need to be the case with email campaign. As business owners and marketers, we can get a little caught up in novelty. Sometimes we make things a little more complicated than they need to be.
Email marketing may seem a little old school, but there’s a reason for that. It WORKS. It’s not difficult to get started and for small companies or those on a budget, it can easily be done in-house.
Your imagery can take centre stage and you have the added benefit of the fact that follow-up information is already there. generally, email marketing attracts a higher response rate, so you will get more positive responses and, more importantly, it’s cheaper to send out your campaigns.
For Example, emails have an average open rate of 27% and a click-through rate of 5.19%, whatever the size of your company. This may not sound much but how emails do you open and click into?
It’s personal and tailored
When you send an email, you’re sending it to your targeted list of subscribers. This means that they are receiving your emails that they will be interested in and you’re providing them with something of value.
When you write social media, for example, you address your whole audience which is great for general posts, updates and general engagement. But by using your email marketing correctly, you can start with a personalised introduction and say hello by name and you could also target a specific set of subscribers.
If there are topics you only want certain people to be told about, you can further personalise these lists so people get them privately in their personal inboxes.
Email should never be SPAM! You can use your email campaign to build loyalty with clients and customers and the trust they already have in your brand. It’s not just all your current clients though, you can build relationships with all your new customers, leads and reach out to previous clients who may have forgotten about you.
Guesswork shouldn’t be a factor when you use email marketing programs, such as MailChimp, you can see who opened your email, what links were clicked and if people unsubscribed or cleaned from your list. We love using MailChimp for this because it helps us to see what’s working, what’s not and then work out accordingly to make our email marketing the best it can be.
Emails can be checked anywhere and everywhere
These days, pretty much everyone has a mobile phone and almost everyone has an email address. We check our emails constantly whether we’re on a train, waiting for coffee or even at the supermarket. eerything is now run from your mobile phone, don’t miss out on an opportunity to reach your customers directly.
Using your email marketing campaign correctly can help your business grow to where it needs and should be if you need any training or help to build your email marketing software then contact us now!!