Let's do the math - to reach 10,000 potential clients through traditional mail, you'd need to design, print, and ship 10,000 flyers, costing upwards of £5,000. In contrast, email marketing could achieve the same reach for an approximate cost of £100, a clear indication of the cost-effectiveness of email campaigns.
Unlike traditional flyers, email marketing offers recipients the option to opt-out if they wish to no longer receive your messages, ensuring a cleaner, waste-free approach. Can your postal mails offer that flexibility?
Rapid Response Time
While direct postal mails take several days to elicit a response, email campaigns can prompt immediate actions. Recipients can swiftly click a link, reach out to you, or undertake other actions, enabling a quicker turn-around time and potentially higher conversion rates.