Local SEO Services
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Our Local SEO Strategy
A local SEO strategy is crucial for businesses looking to reach and engage with customers in their local area. Local SEO helps businesses improve their online visibility in search engine results for specific geographical locations, making it easier for potential customers to find them.
Our local SEO services are designed to help businesses improve their online visibility and reach their target audience. We use a combination of on-page and off-page optimisation techniques, including key word research, content optimisation and local directory submissions, to help businesses rank higher in local search results.
We also understand the importance of building a strong online presence and engaging with customers through social media and online reviews. Our team of experts will work with you to develop a comprehensive local SEO strategy that meets the specific needs of your business and helps you reach your target audience in your local area.
Whether you’re looking to increase your website’s traffic, drive more leads, or improve your online reputation, our local SEO services can help. Contact us today to learn more about how we can help your business grow and succeed online.
Our Local SEO Services
At RR Web Design, we understand the unique challenges and opportunities that come with local SEO. That’s why we take a personalised and comprehensive approach to help businesses reach their target audience and achieve their online goals.
Our approach to local SEO services starts with a thorough analysis of a business’s current online presence and its competition. We then work with the business to develop a customised local SEO strategy that takes into account its specific needs and goals.
This may include optimising the business’s website and content, building local citations and backlinks, managing online reviews, and leveraging social media to engage with customers.
Throughout the process, we use data-driven insights to continuously monitor and adjust the strategy to ensure that it stays effective and relevant. Our goal is to help businesses establish a strong online presence and reach their target audience in the most effective and efficient way possible.
Google My Business
Google My Business is a free tool to help businesses manage their online presence across Google, including Google Search and Google Maps.
It provides a central platform for businesses to update information about their location, hours of operation, products and services, and more. This information helps customers find the business more easily and provides them with a better understanding of what the business has to offer.
By verifying and optimising your business’s Google My Business listing, we can help you to improve your visibility in local search results and reach your target audience more effectively.
Google My Business also offers insights into how customers are finding and interacting with a business online, making it a valuable tool for businesses to track their online performance and improve their local SEO strategy.
Technical, On-Page & Citations
Citations and local listings are a crucial part of any local SEO strategy. A citation is a mention of a business’s name, address, and phone number (NAP) on a website, and a local listing refers to a business’s listing on local directories and platforms like Google My Business, Bing Places, and Yelp.
These listings and citations help search engines and customers find and verify information about a business, and they also play a significant role in determining a business’s local search ranking.
We help businesses create and manage their listings on relevant local directories and platforms to ensure that their information is up-to-date and consistent across the web. We also work to secure high-quality citations from trusted websites to improve a business’s online visibility and credibility. Our focus on citations and local listings helps businesses improve their local search ranking, reach their target audience more effectively, and establish a strong online presence.
We also understand the importance of technical and on-page optimisation for local SEO success. Our team of experts performs a thorough analysis of a business’s website to identify any technical issues that may be hindering its online performance.
We then implement best practices to improve the website’s technical infrastructure and ensure that it is optimised for local search. Our on-page optimisation services focus on creating high-quality, relevant, and keyword-rich content, optimising meta elements like title tags and descriptions, and improving the overall user experience of the website.
Our technical and on-page optimisation services work together to help businesses achieve higher search engine rankings, attract more qualified leads, and improve their online visibility in local search results.
Local SEO Services Leicester, Contact us below
Anwering Your Questions
SEO stands for “Search Engine Optimisation”. It is the process of optimising a website to rank higher and earn more organic traffic from search engines such as Google, Bing, Yahoo, etc. through various techniques, including on-page optimisation, keyword research, link building, and content creation. The goal of SEO is to improve the visibility of a website in search engine results and drive more targeted traffic to the site.
Backlinks, also known as “inbound links” or “incoming links,” are links from one website to another. In the context of search engine optimisation (SEO), backlinks are considered an important factor for determining a website’s popularity and relevance.
When a website links to another website, it’s like a vote of confidence for the linked-to site. Search engines like Google use backlinks as a way to determine the quality and credibility of a website and its content. The more high-quality backlinks a website has, the more likely it is to rank well in search engine results pages (SERPs).
However, not all backlinks are created equal. Backlinks from reputable and relevant websites carry more weight than backlinks from low-quality or spammy sites. Additionally, the anchor text used in a backlink (the visible, clickable text that appears as a link) can also affect its value and impact on SEO.
In short, backlinks are an important aspect of SEO and can play a significant role in helping a website rank higher in search results. However, it’s important to focus on building high-quality, relevant backlinks rather than just acquiring as many backlinks as possible.
SEO is important for several reasons:
Increased organic traffic: By optimising a website for search engines, businesses can increase their organic traffic, which is the traffic that comes from search engines through organic (unpaid) search results.
Better user experience: Good SEO practices, such as making a website easy to navigate and mobile-friendly, can improve the overall user experience. This can lead to higher engagement and a lower bounce rate, which can in turn improve search engine rankings.
Increased brand visibility: When a website ranks well in search results, it can increase the visibility and credibility of the brand. This can lead to increased brand recognition and trust, which can drive more traffic and sales.
Cost-effective marketing: SEO is a cost-effective form of digital marketing as compared to other paid advertising methods, such as PPC (Pay-Per-Click) advertising. Once a website is optimised, it can continue to rank well in search results and drive traffic over time, without incurring additional costs.
Better ROI: By increasing organic traffic and conversions, SEO can lead to a better return on investment (ROI) for businesses.
In short, SEO is important because it can help businesses increase their visibility, drive more targeted traffic, and improve their overall marketing ROI.
Keywords are the terms or phrases that people type into search engines when they are looking for information on a specific topic. In the context of search engine optimisation (SEO), keywords play a crucial role in helping websites rank well in search engine results pages (SERPs).
When optimizing a website, the goal is to choose keywords that are relevant to the website’s content and target audience, and to use those keywords strategically throughout the site’s content, meta tags, and other elements. This helps search engines understand what the website is about and match it with relevant search queries.
There are several types of keywords, including:
Broad keywords: These are general, broad terms that are often used for initial research and can drive a high volume of traffic to a website.
Long-tail keywords: These are more specific, longer phrases that are often used by people who are further along in the buying cycle and are closer to making a purchase. They tend to have lower search volume but can result in higher quality traffic and conversions.
LSI keywords: These are related keywords that are semantically connected to the main keyword and can help search engines understand the context and relevancy of a website’s content.
Location-based keywords: These are keywords that include a specific location, such as “best pizza restaurant in New York.”
Choosing the right keywords and using them effectively is a key aspect of SEO, as it can help a website rank higher in search results and drive more targeted traffic.
On-page SEO refers to the optimisation of individual web pages in order to rank higher and earn more relevant traffic in search engine results pages (SERPs). On-page SEO involves optimising various elements of a web page, including the content, HTML source code, and images, to ensure that the page is both user-friendly and search engine friendly.
The following are some common on-page SEO tactics:
Keyword research: Researching and selecting relevant keywords that the target audience is searching for, and incorporating those keywords into the content of the web page.
Content optimisation: Creating high-quality, relevant, and keyword-rich content that provides value to the user and helps the web page rank for the target keywords.
Meta tags: Writing descriptive and keyword-rich meta titles and meta descriptions that accurately reflect the content of the web page and entice users to click through to the page from the SERP.
Header tags: Properly using header tags (H1, H2, H3, etc.) to structure the content and emphasise the most important sections.
URL structure: Creating a clear and concise URL structure that accurately reflects the hierarchy of the content and makes it easy for both users and search engines to understand.
Image optimisation: Optimising images by compressing them, adding descriptive alt text, and using descriptive file names.
Internal linking: Linking to other relevant pages within the website to help users and search engines navigate the site and understand its structure.
By implementing these and other on-page SEO best practices, businesses can improve the visibility of their web pages in search results, drive more relevant traffic to their site, and ultimately, increase conversions and sales.
Off-page SEO refers to the optimisation activities that are performed outside of a website in order to improve its visibility and ranking in search engine results pages (SERPs). The goal of off-page SEO is to increase the quantity and quality of external links pointing to a website, as search engines view these links as a vote of confidence in the website’s relevance and authority.
The following are some common off-page SEO tactics:
Link building: Acquiring high-quality, relevant links from other websites to a website, in order to improve its authority and ranking in search results.
Social media promotion: Promoting a website and its content on social media platforms, such as Facebook, Twitter, and Instagram, in order to increase brand visibility, drive traffic, and acquire new links.
Content marketing: Creating and distributing valuable and engaging content, such as blog posts, infographics, and videos, in order to attract links and social media shares.
Influencer outreach: Partnering with influential individuals and organisation’s in your industry to promote your website and content.
Local SEO: Optimising a website for local search by claiming and verifying business listings on local directories, such as Google My Business, and acquiring local citations.
Off-page SEO is an important complement to on-page SEO, as it helps to build a website’s authority, reputation, and visibility in search results. By implementing a balanced and comprehensive SEO strategy that includes both on-page and off-page optimisation activities, businesses can improve their ranking in search results, drive more relevant traffic to their site, and ultimately, increase conversions and sales.