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Digital Marketing SEO Leicester
Are you searching for effective ways to boost your online presence and improve your rankings on Google? Look no further!
We specialise in providing top-notch SEO services tailored specifically to enhance the visibility and organic results of your Leicester-based business.
With our expert knowledge in search engine optimisation marketing strategies, you can rest assured that your website will experience a significant surge in performance across various search engines, particularly Google. By implementing techniques that align with Google’s preferences, we can deliver instantaneous and remarkable outcomes for your online presence.
By leveraging the power of SEO, your website will achieve higher rankings, attract a larger volume of visitors, generate more phone calls, and ultimately increase your sales. Get in touch with us today to embark on an exciting journey towards optimising your online success!
So what is SEO?
SEO, or Search Engine Optimisation, plays a critical role in ensuring maximum visibility for your website across various search engines.
It encompasses a wide range of strategies and techniques aimed at optimising your website’s presence and rankings for a multitude of relevant keywords.
From on-page design elements and tags to off-page factors like links and citations, SEO encompasses every aspect related to your website.
We emphasise a strict adherence to White Hat SEO practices. This means that everything we teach and implement on your website aligns with Google’s guidelines, making it highly favoured by the search engine giant.
With us, you can trust in our expertise to navigate through the dynamic world of SEO. We are dedicated to delivering optimal results and empowering your website to thrive amidst the evolving search engine algorithms.
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Start driving more and more customers to your business by optimising for the customer. Find out how we can start bringing new customers to you!
Request a Free SEO Audit!
We evaluate your website’s SEO efficiency and provide crucial tips to enhance your visibility.
The Benefits Of SEO Leicester
SEO Services Leicester
When it comes to SEO digital marketing agencies in Leicester, you’ll find a multitude of options. However, what sets us apart is our commitment to educating and empowering our clients throughout the process of enhancing and sustaining their website’s SEO.
We firmly believe in establishing strong relationships with all our SEO and web design clients. By fostering this collaborative partnership, we can work together towards achieving our shared goals.
Our approach goes beyond providing mere services; we strive to equip you with the knowledge and tools necessary to improve and maintain your website’s SEO effectively. Through informative guidance and transparent communication, we empower you to take charge of your online presence and maximise its potential.
With RR Web Design Leicester, you can expect a comprehensive experience that not only delivers exceptional results but also empowers you to become an active participant in the ongoing success of your website’s SEO.
Customised SEO Strategy Leicester
Tailor-Made SEO Digital Marketing
In today’s business landscape, Google has emerged as the dominant search engine for both businesses and customers.
It is crucial to recognise that if your website fails to appear on the first page of Google search results, the chances of being noticed by your target audience become incredibly slim. It’s as simple as that.
Therefore, it is of utmost importance to ensure that your website not only boasts an appealing design but also meets the requirements of search engines, particularly Google.
Your website serves as the initial point of contact for potential customers and acts as the face of your business. We take pride in our ability to work our magic and ensure that your website stands out amidst the sea of competitors.
You can trust us to enhance your website’s visibility, attract more visitors, and ultimately drive greater business success. We are committed to providing exceptional services that align with the ever-evolving demands of search engine optimization.
Our Recent Projects
Finer Stables SEO
Finer Stables came onboard in 2019 for a 6 months SEO Plan. We set out to try and reach the number one spot for the keyword Field Shelters. After looking at the competition and what they were doing, we set up a plan and executed it perfectly and the results have just been unbelievable!
We managed to take the website from the darkest depths of page 4-5 to sitting high and proud in the number one spot! This has resulted in a huge increase in website traffic and more importantly sales!
After looking at the analytics for Finer Stables, you can see they are over 700% up! If you are looking for results like this, use the contact details below to contact me today!
Local SEO Agency In Leicester, Contact us below
What you need to know
SEO stands for “Search Engine Optimisation”. It is the process of optimising a website to rank higher and earn more organic traffic from search engines such as Google, Bing, Yahoo, etc. through various techniques, including on-page optimisation, keyword research, link building, and content creation. The goal of SEO is to improve the visibility of a website in search engine results and drive more targeted traffic to the site.
Backlinks, also known as “inbound links” or “incoming links,” are links from one website to another. In the context of search engine optimisation (SEO), backlinks are considered an important factor for determining a website’s popularity and relevance.
When a website links to another website, it’s like a vote of confidence for the linked-to site. Search engines like Google use backlinks as a way to determine the quality and credibility of a website and its content. The more high-quality backlinks a website has, the more likely it is to rank well in search engine results pages (SERPs).
However, not all backlinks are created equal. Backlinks from reputable and relevant websites carry more weight than backlinks from low-quality or spammy sites. Additionally, the anchor text used in a backlink (the visible, clickable text that appears as a link) can also affect its value and impact on SEO.
In short, backlinks are an important aspect of SEO and can play a significant role in helping a website rank higher in search results. However, it’s important to focus on building high-quality, relevant backlinks rather than just acquiring as many backlinks as possible.
SEO is important for several reasons:
Increased organic traffic: By optimising a website for search engines, businesses can increase their organic traffic, which is the traffic that comes from search engines through organic (unpaid) search results.
Better user experience: Good SEO practices, such as making a website easy to navigate and mobile-friendly, can improve the overall user experience. This can lead to higher engagement and a lower bounce rate, which can in turn improve search engine rankings.
Increased brand visibility: When a website ranks well in search results, it can increase the visibility and credibility of the brand. This can lead to increased brand recognition and trust, which can drive more traffic and sales.
Cost-effective marketing: SEO is a cost-effective form of digital marketing as compared to other paid advertising methods, such as PPC (Pay-Per-Click) advertising. Once a website is optimised, it can continue to rank well in search results and drive traffic over time, without incurring additional costs.
Better ROI: By increasing organic traffic and conversions, SEO can lead to a better return on investment (ROI) for businesses.
In short, SEO is important because it can help businesses increase their visibility, drive more targeted traffic, and improve their overall marketing ROI.
Keywords are the terms or phrases that people type into search engines when they are looking for information on a specific topic. In the context of search engine optimisation (SEO), keywords play a crucial role in helping websites rank well in search engine results pages (SERPs).
When optimizing a website, the goal is to choose keywords that are relevant to the website’s content and target audience, and to use those keywords strategically throughout the site’s content, meta tags, and other elements. This helps search engines understand what the website is about and match it with relevant search queries.
There are several types of keywords, including:
Broad keywords: These are general, broad terms that are often used for initial research and can drive a high volume of traffic to a website.
Long-tail keywords: These are more specific, longer phrases that are often used by people who are further along in the buying cycle and are closer to making a purchase. They tend to have lower search volume but can result in higher quality traffic and conversions.
LSI keywords: These are related keywords that are semantically connected to the main keyword and can help search engines understand the context and relevancy of a website’s content.
Location-based keywords: These are keywords that include a specific location, such as “best pizza restaurant in New York.”
Choosing the right keywords and using them effectively is a key aspect of SEO, as it can help a website rank higher in search results and drive more targeted traffic.
On-page SEO refers to the optimisation of individual web pages in order to rank higher and earn more relevant traffic in search engine results pages (SERPs). On-page SEO involves optimising various elements of a web page, including the content, HTML source code, and images, to ensure that the page is both user-friendly and search engine friendly.
The following are some common on-page SEO tactics:
Keyword research: Researching and selecting relevant keywords that the target audience is searching for, and incorporating those keywords into the content of the web page.
Content optimisation: Creating high-quality, relevant, and keyword-rich content that provides value to the user and helps the web page rank for the target keywords.
Meta tags: Writing descriptive and keyword-rich meta titles and meta descriptions that accurately reflect the content of the web page and entice users to click through to the page from the SERP.
Header tags: Properly using header tags (H1, H2, H3, etc.) to structure the content and emphasise the most important sections.
URL structure: Creating a clear and concise URL structure that accurately reflects the hierarchy of the content and makes it easy for both users and search engines to understand.
Image optimisation: Optimising images by compressing them, adding descriptive alt text, and using descriptive file names.
Internal linking: Linking to other relevant pages within the website to help users and search engines navigate the site and understand its structure.
By implementing these and other on-page SEO best practices, businesses can improve the visibility of their web pages in search results, drive more relevant traffic to their site, and ultimately, increase conversions and sales.
Off-page SEO refers to the optimisation activities that are performed outside of a website in order to improve its visibility and ranking in search engine results pages (SERPs). The goal of off-page SEO is to increase the quantity and quality of external links pointing to a website, as search engines view these links as a vote of confidence in the website’s relevance and authority.
The following are some common off-page SEO tactics:
Link building: Acquiring high-quality, relevant links from other websites to a website, in order to improve its authority and ranking in search results.
Social media promotion: Promoting a website and its content on social media platforms, such as Facebook, Twitter, and Instagram, in order to increase brand visibility, drive traffic, and acquire new links.
Content marketing: Creating and distributing valuable and engaging content, such as blog posts, infographics, and videos, in order to attract links and social media shares.
Influencer outreach: Partnering with influential individuals and organisation’s in your industry to promote your website and content.
Local SEO: Optimising a website for local search by claiming and verifying business listings on local directories, such as Google My Business, and acquiring local citations.
Off-page SEO is an important complement to on-page SEO, as it helps to build a website’s authority, reputation, and visibility in search results. By implementing a balanced and comprehensive SEO strategy that includes both on-page and off-page optimisation activities, businesses can improve their ranking in search results, drive more relevant traffic to their site, and ultimately, increase conversions and sales.