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Search Engine Optimisation (SEO)
Ranking your website online can seem overwhelming, which is why we have developed our specialised SEO training course. This comprehensive Search Engine Optimisation programme is designed to equip you with the necessary knowledge to improve your website’s ranking on search engines, subsequently driving increased sales and leads for your business.
This course has been thoughtfully designed with the aim to assist small business owners in mastering their website’s SEO. The training material we deliver mirrors the very same processes we successfully employ on a daily basis.
What you can expect from the SEO Training Course
The SEO Training course is suited to everyone’s level of experience, from website managers and business owners, you don’t have to have any prior knowledge to take part in our training.
There are only a few requirements we request to make sure you get the most out of the training, these are the following:
Google Analytics Set Up & Access ( We can set up before hand if unsure)
Google Search Console Set Up & Access ( We can set up before hand if unsure)
Website CMS login
SEO Audit
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Just as establishing solid foundations is crucial when constructing a house, the same principle applies to your website. We commence our training by learning how to conduct a comprehensive SEO audit. Using a variety of tools and proprietary RR Web Design templates, we will identify any existing errors. Additionally, we will learn how to incorporate the necessary changes directly on your live site.
Keyword Mapping
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Keyword research is one of the most important tasks when building out your pages, products and content. Using a range of free and paid tools, we will work through your website and find the right search terms for your business.
SEO Meta Titles & Information
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Your website meta information is one of the biggest ranking factors, this is the information that is shown to potential customers in the search results. By using different skills like keyword mapping, we will go over the correct way of writing and displaying this information.
Content Marketing
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Content is king, you may have heard this phrase before, and while it’s not exact, content is one of the most important aspects of SEO. We will go over how to produce content and distribute it correctly.
Learn how to build a marketing plan, from mapping out keywords, building content and how and where to distribute it.
Links & Outreach
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Our training will guide you through the procedure of utilising premium tools to analyse your backlink profile. Additionally, we will learn strategies for reaching out to potential backlink partners and understand the significance of this process.
Discerning between good and poor-quality links is crucial. Google’s Penguin update identifies these links; therefore, learning how to remove or disavow harmful links is a key component in effectively implementing your website’s SEO strategy.
Competitor Research
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“Keep your friends close and your enemies closer” finds relevance in formulating your SEO marketing strategy. Having precise knowledge of your direct competitors’ strategies is crucial, as it enables you to not only match them but surpass their efforts. Utilising a variety of tools, we can closely monitor our competitors’ actions and garner valuable insights.
The Benefits Of Our SEO Training
The advantages of our SEO training courses, along with our regular campaigns, revolve around the core principles of search engine optimisation: Technical SEO, On-Page SEO, and Off-Page SEO.
By the end of the course, you’ll have a comprehensive grasp of these SEO aspects. You’ll be equipped to implement this knowledge on your website, enhancing visibility, efficiency, and conversion rates.
This training will empower you to assist clients throughout the entire SEO journey, from pinpointing immediate improvements and setting long-term objectives to devising technical optimisations and content strategies.
Our SEO education, accessible both online and face-to-face, further equips you for niche tasks such as e-commerce SEO, international optimisation, and local SEO adjustments.
Why Choose RR Web Design for your SEO Training?
As a leading digital agency in Leicester, RR Web Design has consistently paved the way with our dynamic SEO and content marketing strategies over the years.
Our SEO training has been crafted by our team of SEO experts who utilise the latest techniques and tools.
Our educational approach, mirroring our campaign strategies, is anchored on the fundamental aspects of search engine optimisation: Technical SEO, On-Page SEO, and Off-Page SEO. These principles lay a robust foundation upon which you can design your campaigns and ascend to greater successes.
Our training is designed to empower you with the knowledge and strategies to elevate your website’s SEO quality and visibility.
With these capabilities, you can independently adapt SEO strategies to fit your unique needs. Whether you operate a global B2B enterprise or a local small business, SEO remains pivotal for online prominence.
Should you wish to delve deeper, don’t hesitate to get in touch. We’re here to customise a training solution that aligns with your objectives and timeframe.