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Search Engine Optimisation (SEO)
Ranking your business on Google can be very daunting, that’s why I have created this SEO training course. This extensive SEO (Search Engine Optimisation) training programme will help you gain the knowledge to start climbing the search engine ladder and bring in more sales and leads.
We have designed this course to help small business owners get on top of their websites SEO, everything you will learn on these training days is exactky the processes we impliment on a day to day basis.
What you can expect from the SEO Training Course
The SEO Training course is suited to everyone’s level of experience from website managers and business owners, you don’t have to have any prior knowledge.
There are only a few requirements we request to make sure you get the most out of the training, these are the following
- Google Analylicts Set Up & Access ( We can set up before hand if unsure)
- Google Search Console Set Up & Access ( We can set up before hand if unsure)
- Website CMS login
SEO Audit
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When building a house, first you must make sure the foundations are in place and the same can be said for your website. We will start by learning how to do a full SEO audit, by using a range of different tools and custom built RR Webdesign templates. We will work out any errors and learn how to implement the changes live on your site.
Keyword Mapping
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Keyword research is one of the most important tasks when building out your pages, products and content. Using a range of free and paid tools, we will work over your website and find the right search terms for your business.
SEO Meta Titles & Information
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Your website meta information is one of the biggest ranking factors, this is the information that is shown to potential customers in the search results, by using different skills like keyword mapping, we will go over the correct way of writing and displaying this information.
Content Marketing
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Content is king, you may of heard this phrase before, while its not exact, content is one of the most important aspects of SEO, we will go over how to produce content and distribute it correctly.
Learn how to build a marketing plan, from mapping out keywords, building content and how and where to distribute it.
Links & Outreach
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We will go over the process of using some premium tools to find your backlinks profile and work out how to outreach to potential backlink clients and learn how important this process can be.
The process of knowing a good link and bad link is vital, Googles penguin update recognises these, learning the process of removing and disavowing these is of great importance when implementing your website SEO
Competitor Research
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Keep your friends close and your enemies closer ” When putting together your SEO marketing plan, knowing exactly what your direct competitors are doing and then making sure you are doing it better! By using a range of different tools, we can spy on our competitors and gain some valuable information.
Full Day SEO Training Course
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SEO Audit
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Keyword Mapping
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Competitor Research
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Content Marketing
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Link Building & Outreach
Two Day SEO Training Programme
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SEO Audit
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Keyword Mapping
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Competitor Research
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Content Marketing
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Link Building & Outreach
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SEO implementation on your website