Ranking your business on Google can be very daunting, that’s why I have created this SEO training course. This extensive SEO (Search Engine Optimisation) training programme will help you gain the knowledge to start climbing the search engine ladder and bring in more sales and leads.
The training day will be held at your location and can be tailored for teams upto 4. The training days are split into ainformation and practical sessions. I feel a hands on direct training session works the best, when you can see the results directly impacting your website the infomation stays with you better.
We will start the day by going over Googles guidelines for SEO, learning about whitehat and blackhat tactics. Knowing about the Google updates and everything to look out for can make sure you stay within Googles parameters and can make sure you stand the best chance of improving your website visibility.
When building a house, first you must make sure the foundations are in place and the same can be said for your website. We will start by learning how to do a full SEO audit, by using a range of different tools and custom built RR Webdesign templates. We will work out any errors and learn how to implement the changes live on your site.
Keyword research is one of the most important tasks when building out your pages, products and content. Using a range of free and paid tools, we will work over your website and find the right search terms for your business.
Your website meta information is one of the biggest ranking factors, this is the information that is shown to potential customers in the search results, by using different skills like keyword mapping, we will go over the correct way of writing and displaying this information.
Content is king, you may of heard this phrase before, while its not exact, content is one of the most important aspects of SEO, we will go over how to produce content and distribute it correctly.
Learn how to build a marketing plan, from mapping out keywords, building content and how and where to distribute it.
We will go over the process of using some premium tools to find your backlinks profile and work out how to outreach to potential backlink clients and learn how important this process can be.
The process of knowing a good link and bad link is vital, Googles penguin update recognises these, learning the process of removing and disavowing these is of great importance when implementing your website SEO
” Keep your friends close and your enemies closer ” When putting together your SEO marketing plan, knowing exactly what your direct competitors are doing and then making sure you are doing it better! By using a range of different tools, we can spy on our competitors and gain some valuable information.
The SEO Training course is suited to everyone’s level of experience from website managers and business owners, you don’t have to have any prior knowledge.
There are only a few requirements we request to make sure you get the most out of the training, these are the following
We have designed this course to help small business owners get on top of their websites SEO, everything you will learn on these training days is exactky the processes we impliment on a day to day basis.
I couldn’t recommend Ryan enough, after having my website built I wanted to make sure I knew everything I could to help my business grow.
I found investing in training rather than ads was a much better way to spend my budget and I have learnt a lot and the website is now growing and growing!
I have been running my online craft business for over 10 years, I felt that it was time I had a refresh on my SEO, I booked Ryan in for the full day SEO course and I got more than my monies worth!
Ryan went through my site before the meeting and was excellent in delivering all the changes and errors I need to do.
Good luck to me now, I know now how much work I have to put into it.
There are a huge veriaty of SEO tools on the market, some of them can be very expensive but heres a quick overview of the tools I use in the training days.
This is by far one of the most important tools available to any webmaster, Googles Free website analyicts will give you a huge amount of data and infomation on your customers. Once installed correctly you can watch live customers browing your website, you can find drop off points and infomation about how your customers are using your website.
Search Console is another free tool from Google, the brillant tool will let you know about any errors on the website, the console will also let you view your website cliks, impressions, Click Through Rate (CTR), and position.
This is a premiume tool and the main use of this is keyword research and competitor research.
This is another paid subscrption, screaming frog will crawl your website and once
Ubersuggest is a keyword mapping tool created by SEO expert Neil Patal, this free tool is great for finding keyword volume and content ideas
Google Ads keyword planner is one of the most used and oldest SEO tools available, by using this tool you can find some great keyword volumes and click through rates.
Are you ready to jump into the online world and start getting more business?
Email ryan@rrwebdesign.co.uk
Call Now! 07904372058
