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AI SEO Services
Get Found in ChatGPT, Google AI & Perplexity
The way people search is changing. AI search engines now summarise answers instead of listing links. If your business isn't structured for AI, you're invisible to a growing share of your potential customers. We help you get cited, not just ranked.
What Is AI SEO?
AI SEO is the practice of optimising your website and online presence so that AI-powered search engines — such as ChatGPT, Google AI Overviews, and Perplexity — cite your business when answering user questions. Unlike traditional search where Google returns a list of ten blue links, AI search engines read multiple sources and generate a single summarised answer, often citing just a handful of references.
This means the rules have changed. Being on page one of Google is no longer enough. Your content needs to be structured, authoritative, and easy for AI models to extract and reference. If an AI assistant can't clearly understand what your business does, who it serves, and why it's credible, it won't mention you — regardless of how well you rank in traditional search.
AI SEO sits alongside traditional SEO. You still need a technically sound website and quality content. But you also need to think about how large language models parse your site, whether you have an llms.txt file, whether your schema markup is comprehensive, and whether third-party sources reference you in ways that AI can verify.
Traditional SEO vs AI SEO
Both matter, but they work differently. Here's how they compare.
| Factor | Traditional SEO | AI SEO |
|---|---|---|
| How they find content | Crawls and indexes web pages | Reads, understands, and synthesises from multiple sources |
| What they reward | Backlinks, keyword relevance, domain authority | Structured content, factual accuracy, citability |
| Content format | Long-form pages optimised for keywords | Clear definitions, structured data, concise answers |
| Ranking factors | 200+ Google algorithm signals | Source authority, consistency across the web, schema markup |
| Time to results | 3-6 months for meaningful rankings | Can appear in AI answers within weeks of optimisation |
| Measurement | Rankings, organic traffic, conversions | AI citations, brand mentions in AI responses, referral traffic from AI platforms |
What We Do for AI SEO
We prepare your business to be found and cited by AI search engines through four key areas.
llms.txt Setup
We create and implement an llms.txt file for your website — a machine-readable file that tells AI models exactly what your business does, what services you offer, and how to reference you. Think of it as a robots.txt but for language models. This is a foundational step that most businesses haven't taken yet.
Schema Markup for AI
We add comprehensive structured data to your site — organisation schema, service schema, FAQ schema, and more. This gives AI search engines a clear, machine-readable map of your business that goes well beyond what basic SEO schema covers. The more structured your data, the easier it is for AI to cite you accurately.
Content Structuring for Extraction
AI models extract information differently from human readers. We restructure your content with clear headings, definition blocks, comparison tables, and direct answers that are easy for AI to pull into its responses. This means writing content that serves both human visitors and AI parsers.
Third-Party Presence Building
AI models cross-reference multiple sources before citing a business. We build your presence across directories, industry publications, and review platforms so that when AI checks whether your business is legitimate and relevant, it finds consistent, positive signals from multiple independent sources.
Which AI Platforms Matter?
AI search is not one platform — it's an ecosystem. Here are the ones that matter most right now.
Google AI Overviews
Google now shows AI-generated summaries at the top of search results for a significant portion of queries. These overviews pull from indexed web pages and cite sources directly. If your content is well-structured and authoritative, you can appear in these summaries even if you don't rank in the traditional top three positions.
ChatGPT Search
ChatGPT's search feature is growing rapidly. When users ask ChatGPT about products, services, or local businesses, it searches the web in real-time and provides answers with source links. Businesses that are clearly described, well-reviewed, and easy to extract information from are more likely to be recommended.
Perplexity
Perplexity is an AI search engine that always cites its sources with numbered references. It's particularly popular with researchers and professionals. Because it explicitly links to every source it uses, optimising for Perplexity can drive direct referral traffic to your website.
Gemini & Copilot
Google's Gemini and Microsoft's Copilot are integrated into Android devices, Google Workspace, Windows, and Microsoft 365 respectively. As these tools become part of daily workflows, they increasingly influence which businesses people discover and choose.
Our Recent Projects
Take a look at some of our recent web design and development projects for businesses in Leicestershire and beyond.
Rupert Matthews
Politics, WordPress, Local Business
Rupert Matthews
Professional website for Rupert Matthews, ReformUK Police and Crime Commissioner for Leicester, Leicestershire and Rutland, featuring news, manifesto and photo gallery.
View Project
Emma Jacques Counselling
Health & Wellness, WordPress, Booking System
Emma Jacques Counselling
Calming, professional website for a counselling and hypnotherapy practice offering talking therapy, couples counselling and ADHD pre-assessments, with online booking.
View Project
ClickSight
Technology, Analytics, Business Intelligence
ClickSight
Transform data into actionable growth with advanced analytics, AI-powered insights and comprehensive measurement tools for data-driven decision making.
View Project
Eternal Youth Clinic
Healthcare, Medical, Beauty
Eternal Youth Clinic
Premium aesthetic medicine clinic led by Dr. Paul A C Cronin, specializing in anti-aging treatments, dermal fillers and skin rejuvenation procedures.
View Project
Elixir Skin Training
Education, Training, Beauty
Elixir Skin Training
Professional skin care training academy offering comprehensive courses in aesthetic treatments, hyperpigmentation, and advanced skincare techniques.
View Project
Hormigon International
Manufacturing, Industrial, Engineering
Hormigon International
UK leading manufacturer of machined fibre boards with over 28 years of experience delivering innovative panel products for construction and engineering.
View ProjectWho Implements Your AI SEO Strategy?
Ryan Clarke, founder of RR Web Design, personally implements AI SEO strategies for every client. As both a web developer and SEO practitioner, Ryan has a hands-on understanding of how AI models parse websites and what technical changes actually move the needle. You won't be passed to a junior team member — you'll work directly with someone who builds and optimises websites every day.
AI SEO: Frequently Asked Questions
What is AI SEO?
AI SEO is the process of optimising your website and online presence so that AI-powered search tools — such as ChatGPT, Google AI Overviews, and Perplexity — reference and recommend your business when answering user queries. It involves structuring your content for machine readability, implementing schema markup, creating an llms.txt file, and building consistent third-party signals that AI models can verify.
Do I need AI SEO if I already do regular SEO?
Yes, though they complement each other. Traditional SEO helps you rank in Google's standard search results. AI SEO ensures you're cited when AI tools generate answers. As more people use AI assistants to find businesses, having strong traditional SEO alone means you're only visible through one channel. The good news is that many AI SEO improvements — better structure, clearer content, comprehensive schema — also improve your traditional rankings.
How do I know if AI is recommending my business?
You can test this directly by asking ChatGPT, Perplexity, or Google Gemini questions that your customers would ask. For example, if you're a plumber in Leicester, ask "Who are the best plumbers in Leicester?" and see if you appear. We also monitor AI citations as part of our reporting, tracking how often and where your business gets mentioned across AI platforms.
How much does AI SEO cost?
AI SEO is typically included as part of our broader SEO service, starting from around £500/month. For businesses that want a standalone AI SEO audit and implementation — covering llms.txt setup, schema markup, and content restructuring — we offer project-based pricing. Get in touch for a quote based on your specific situation.
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Professional web design services for Leicester businesses creating fast, modern websites that convert visitors.
Technologies We Work With
Our Leicester web design team uses cutting-edge tools and platforms to deliver exceptional results
Professional web design Leicester services using industry-leading technologies
Get In Touch
Have a project in mind or just want to discuss how we can help your business? Feel free to reach out to us using the contact form or via phone or email.