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AI SEO Services
Get Found in ChatGPT, Google AI & Perplexity
The way people search is changing. AI search engines now summarise answers instead of listing links. Our AI SEO and generative engine optimisation (GEO) service makes sure your business is the one those answers cite — whether customers are searching in Leicester or anywhere in the UK. We help you get cited, not just ranked.
people use ChatGPT every week — and a growing share use it to find products, services, and local businesses
of Google searches now show an AI Overview at the top of the page, answering before anyone scrolls to the links
AI engines cite a handful of sources instead of ten blue links — either you're in the answer, or you're invisible
What Is AI SEO?
AI SEO is the practice of optimising your website and online presence so that AI-powered search engines — such as ChatGPT, Google AI Overviews, and Perplexity — cite your business when answering user questions. Unlike traditional search where Google returns a list of ten blue links, AI search engines read multiple sources and generate a single summarised answer, often citing just a handful of references.
This means the rules have changed. Being on page one of Google is no longer enough. Your content needs to be structured, authoritative, and easy for AI models to extract and reference. If an AI assistant can't clearly understand what your business does, who it serves, and why it's credible, it won't mention you — regardless of how well you rank in traditional search.
AI SEO sits alongside traditional SEO. You still need a technically sound website and quality content. But you also need to think about how large language models parse your site, whether you have an llms.txt file, whether your schema markup is comprehensive, and whether third-party sources reference you in ways that AI can verify.
AI SEO, GEO, AEO — What's the Difference?
You'll see three different names for this discipline. They overlap heavily — here's what each one means, in plain English.
The umbrella term
Optimising your entire online presence for AI-powered search — everything from technical site structure to third-party reputation. If a customer asks an AI tool a question your business should answer, AI SEO is the work that gets you into that answer.
Generative Engine Optimisation
The industry term for optimising specifically for generative engines — ChatGPT, Google AI Overviews, Gemini, Perplexity, and Copilot — which synthesise answers from multiple sources. GEO focuses on citability: making your content the source an AI chooses to quote.
Answer Engine Optimisation
The older cousin — optimising for direct-answer features such as featured snippets and voice assistants like Alexa and Siri. AEO techniques (question-led headings, concise answers, FAQ schema) feed directly into GEO, so we build them into every AI SEO project.
Whatever you call it, the goal is the same: when AI generates an answer your customers see, your business is in it. We deliver AI SEO, GEO, and AEO as one joined-up strategy. Read our full guide: SEO vs AEO vs GEO — what's the difference?
Traditional SEO vs AI SEO
Both matter, but they work differently. Here's how they compare.
| Factor | Traditional SEO | AI SEO |
|---|---|---|
| How they find content | Crawls and indexes web pages | Reads, understands, and synthesises from multiple sources |
| What they reward | Backlinks, keyword relevance, domain authority | Structured content, factual accuracy, citability |
| Content format | Long-form pages optimised for keywords | Clear definitions, structured data, concise answers |
| Ranking factors | 200+ Google algorithm signals | Source authority, consistency across the web, schema markup |
| Time to results | 3-6 months for meaningful rankings | Can appear in AI answers within weeks of optimisation |
| Measurement | Rankings, organic traffic, conversions | AI citations, brand mentions in AI responses, referral traffic from AI platforms |
What We Do for AI SEO
We prepare your business to be found and cited by AI search engines through six key areas.
llms.txt Setup
We create and implement an llms.txt file for your website — a machine-readable file that tells AI models exactly what your business does, what services you offer, and how to reference you. Think of it as a robots.txt but for language models. This is a foundational step that most businesses haven't taken yet.
Schema Markup for AI
We add comprehensive structured data to your site — organisation schema, service schema, FAQ schema, and more. This gives AI search engines a clear, machine-readable map of your business that goes well beyond what basic SEO schema covers. The more structured your data, the easier it is for AI to cite you accurately.
Content Structuring for Extraction
AI models extract information differently from human readers. We restructure your content with clear headings, definition blocks, comparison tables, and direct answers that are easy for AI to pull into its responses. This means writing content that serves both human visitors and AI parsers.
Third-Party Presence Building
AI models cross-reference multiple sources before citing a business. We build your presence across directories, industry publications, and review platforms so that when AI checks whether your business is legitimate and relevant, it finds consistent, positive signals from multiple independent sources.
AI Visibility Monitoring
You can't improve what you don't measure. We track how often ChatGPT, Google AI Overviews, Perplexity, and Gemini mention your business for the questions your customers actually ask, and we monitor referral traffic arriving from AI platforms — so you see your AI visibility trending up month by month, not just a promise that it will.
Entity & E-E-A-T Building
AI engines favour businesses they can identify as credible entities: a consistent name, address, and phone number everywhere; real authors with real expertise; reviews that corroborate your claims. We strengthen these experience, expertise, authoritativeness, and trust signals so AI models — and Google — treat your business as a source worth citing.
Our AI SEO Process
A clear, staged approach — you'll always know what we're doing and why.
AI Visibility Audit
We test how AI platforms currently answer the questions your customers ask — and whether you appear. We audit your site's machine readability, schema coverage, crawler access for AI bots, and how your competitors show up in AI answers.
Technical Foundations
We implement llms.txt, open access for AI crawlers where appropriate, comprehensive schema markup, and fast, clean, server-rendered HTML that language models can parse without JavaScript gymnastics.
Content Restructuring
We rework your key pages around the questions AI engines answer: question-led headings, direct definitions, comparison tables, FAQs, and statistics with sources — the formats generative engines quote most.
Authority & Citations
We build the off-site signals AI models cross-reference: consistent business listings, reviews, directory citations, and mentions in third-party content relevant to your industry and location.
Monitor, Report, Refine
We track your brand's visibility across ChatGPT, AI Overviews, Perplexity, and Gemini, report AI referral traffic, and iterate — because AI search is evolving monthly, and your strategy should too.
Which AI Platforms Matter?
AI search is not one platform — it's an ecosystem. Here are the ones that matter most right now.
Google AI Overviews
Google now shows AI-generated summaries at the top of search results for a significant portion of queries. These overviews pull from indexed web pages and cite sources directly. If your content is well-structured and authoritative, you can appear in these summaries even if you don't rank in the traditional top three positions.
ChatGPT Search
ChatGPT's search feature is growing rapidly. When users ask ChatGPT about products, services, or local businesses, it searches the web in real-time and provides answers with source links. Businesses that are clearly described, well-reviewed, and easy to extract information from are more likely to be recommended.
Perplexity
Perplexity is an AI search engine that always cites its sources with numbered references. It's particularly popular with researchers and professionals. Because it explicitly links to every source it uses, optimising for Perplexity can drive direct referral traffic to your website.
Gemini & Copilot
Google's Gemini and Microsoft's Copilot are integrated into Android devices, Google Workspace, Windows, and Microsoft 365 respectively. As these tools become part of daily workflows, they increasingly influence which businesses people discover and choose.
AI SEO for Leicester Businesses — and Across the UK
AI search has a local dimension that most businesses haven't noticed yet. When someone asks ChatGPT or Google's AI for "the best accountant in Leicester" or "an emergency electrician near Loughborough", the AI builds its recommendation from Google Business Profiles, reviews, local directories, and how clearly each business's website describes what it does and where. If those signals are weak or inconsistent, you simply don't get recommended — and you'll never see the enquiry you lost.
As a Leicestershire-based agency, we combine AI SEO with proven local SEO — Google Business Profile optimisation, review strategy, consistent citations, and location pages — so that both traditional map results and AI assistants recommend you to customers in Leicester, Leicestershire, and the East Midlands.
And because AI SEO is delivered remotely, we work with clients nationally too. Whether you want to win AI recommendations in one city or be cited as an authority across your whole industry in the UK, the foundations are the same — and we build them properly.
Our Recent Projects
Take a look at some of our recent web design and development projects for businesses in Leicestershire and beyond.
Rupert Matthews
Politics, WordPress, Local Business
Rupert Matthews
Professional website for Rupert Matthews, ReformUK Police and Crime Commissioner for Leicester, Leicestershire and Rutland, featuring news, manifesto and photo gallery.
View Project
Emma Jacques Counselling
Health & Wellness, WordPress, Booking System
Emma Jacques Counselling
Calming, professional website for a counselling and hypnotherapy practice offering talking therapy, couples counselling and ADHD pre-assessments, with online booking.
View Project
ClickSight
Technology, Analytics, Business Intelligence
ClickSight
Transform data into actionable growth with advanced analytics, AI-powered insights and comprehensive measurement tools for data-driven decision making.
View Project
Eternal Youth Clinic
Healthcare, Medical, Beauty
Eternal Youth Clinic
Premium aesthetic medicine clinic led by Dr. Paul A C Cronin, specializing in anti-aging treatments, dermal fillers and skin rejuvenation procedures.
View Project
Elixir Skin Training
Education, Training, Beauty
Elixir Skin Training
Professional skin care training academy offering comprehensive courses in aesthetic treatments, hyperpigmentation, and advanced skincare techniques.
View Project
Hormigon International
Manufacturing, Industrial, Engineering
Hormigon International
UK leading manufacturer of machined fibre boards with over 28 years of experience delivering innovative panel products for construction and engineering.
View ProjectWho Implements Your AI SEO Strategy?
Ryan Clarke, founder of RR Web Design, personally implements AI SEO strategies for every client. As both a web developer and SEO practitioner, Ryan has a hands-on understanding of how AI models parse websites and what technical changes actually move the needle. You won't be passed to a junior team member — you'll work directly with someone who builds and optimises websites every day.
AI SEO: Frequently Asked Questions
What is AI SEO?
AI SEO is the process of optimising your website and online presence so that AI-powered search tools — such as ChatGPT, Google AI Overviews, and Perplexity — reference and recommend your business when answering user queries. It involves structuring your content for machine readability, implementing schema markup, creating an llms.txt file, and building consistent third-party signals that AI models can verify.
What is Generative Engine Optimisation (GEO)?
Generative Engine Optimisation (GEO) is the practice of optimising your content so that generative AI engines — ChatGPT, Google AI Overviews, Gemini, Perplexity, and Copilot — include and cite your business in the answers they generate. GEO, AI SEO, and answer engine optimisation (AEO) are overlapping terms for the same shift: search engines now generate answers instead of just listing links, and your content needs to be structured so it gets pulled into those answers.
What is the difference between SEO, AEO, and GEO?
Traditional SEO optimises for ranked lists of links in Google and Bing. AEO (answer engine optimisation) optimises for direct-answer features like featured snippets and voice assistants. GEO (generative engine optimisation) optimises for AI engines that synthesise answers from multiple sources, such as ChatGPT and Google AI Overviews. In practice they share most of the same foundations — clear structure, factual accuracy, strong entity signals — and we treat them as one joined-up strategy rather than three separate services.
Do I need AI SEO if I already do regular SEO?
Yes, though they complement each other. Traditional SEO helps you rank in Google's standard search results. AI SEO ensures you're cited when AI tools generate answers. As more people use AI assistants to find businesses, having strong traditional SEO alone means you're only visible through one channel. The good news is that many AI SEO improvements — better structure, clearer content, comprehensive schema — also improve your traditional rankings.
How do I know if AI is recommending my business?
You can test this directly by asking ChatGPT, Perplexity, or Google Gemini questions that your customers would ask. For example, if you're a plumber in Leicester, ask "Who are the best plumbers in Leicester?" and see if you appear. We also monitor AI citations as part of our reporting, tracking how often and where your business gets mentioned across AI platforms.
Can you guarantee my business will be mentioned by ChatGPT?
No agency can honestly guarantee a specific mention in ChatGPT or any AI platform — the models decide what to cite, and they change frequently. What we can do is systematically improve every signal those models rely on: machine-readable structure, schema markup, consistent citations, reviews, and authoritative content. Businesses that get those foundations right appear in AI answers far more often, and we track your visibility so you can see the trend, not just take our word for it.
Do you provide AI SEO for businesses outside Leicester?
Yes. We're based in Leicestershire and work with many Leicester businesses face to face, but AI SEO is delivered remotely for clients across the UK. The techniques are identical whether you're a local trades business wanting to appear when someone asks ChatGPT for recommendations in your city, or a national brand that wants to be cited in AI answers across your whole industry.
How much does AI SEO cost?
AI SEO is typically included as part of our broader SEO service, starting from around £500/month. For businesses that want a standalone AI SEO audit and implementation — covering llms.txt setup, schema markup, and content restructuring — we offer project-based pricing. Get in touch for a quote based on your specific situation.
How long does it take to see results from AI SEO?
Faster than traditional SEO in many cases. Because AI search engines like ChatGPT and Perplexity fetch live web content, well-structured pages can start appearing in AI answers within weeks of optimisation rather than the 3–6 months typical of traditional rankings. Building broader authority signals — reviews, citations, third-party mentions — is a longer game, which is why we combine quick technical wins with ongoing authority building.
AI SEO Guides from Our Blog
What Is Generative Engine Optimisation (GEO)?
A plain-English guide to GEO for UK businesses — what it is, why it matters, and where to start.
How to Get Your Business Recommended by ChatGPT
Seven practical steps to improve your chances of being cited when customers ask AI for recommendations.
SEO vs AEO vs GEO: What's the Difference?
The three acronyms explained — and which mix your business actually needs in 2026.
AI Search Is Changing How Leicester Customers Find You
What local businesses in Leicester and Leicestershire should do now to stay visible in AI answers.
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Get In Touch
Have a project in mind or just want to discuss how we can help your business? Feel free to reach out to us using the contact form or via phone or email.