“Huge thanks to RR webdesign for such great work on my website. Took the time to try out ideas and worked alongside me to produce my new site. Fab service from a lovely team x”
Stop Wasting Money on
Google Ads That Don't Convert
Most Google Ads accounts waste 20 to 40 percent of their budget on irrelevant clicks, poor targeting, and campaigns that nobody is actively managing. As a specialist Google Ads agency in Leicester, we build and manage campaigns that turn ad spend into measurable revenue.
3.5x
Average Return on Ad Spend
-32%
Reduction in Cost per Lead
98%
Client Retention Rate
50+
Campaigns Managed
What Does a Google Ads Agency Actually Do?
A Google Ads agency manages the entire lifecycle of your paid search campaigns. This goes far beyond simply setting up a few keywords and letting Google's automation do the rest. Effective Google Ads management requires constant attention to keyword research, bid adjustments, negative keyword refinement, ad copy testing, landing page alignment, and conversion tracking.
The difference between a well-managed account and a neglected one is stark. Businesses that work with a dedicated Google Ads consultant typically see their cost per acquisition drop significantly while their lead volume increases. That is because every pound of ad spend is being directed towards searches from people who are genuinely likely to become customers.
At RR Web Design, we act as an extension of your team. We learn your business, understand your margins, and build campaigns that are measured against real commercial outcomes rather than superficial metrics like impressions or click-through rate alone.
Google Ads Services We Offer
We manage every type of Google Ads campaign. Whether you need search ads to capture high-intent traffic, shopping campaigns for your online store, or display ads to build brand awareness, we have the expertise to deliver results.
Google Search Ads
We build tightly themed campaigns around your highest-value keywords, write ad copy that earns clicks from qualified buyers, and continuously refine bids so you pay less per lead over time.
Google Shopping Campaigns
Product feed optimisation, Merchant Centre management, and campaign structure that puts your products in front of shoppers who are ready to buy. Ideal for e-commerce businesses looking to scale profitably.
Performance Max
We leverage Google's AI-driven Performance Max campaigns to reach customers across Search, Display, YouTube, Gmail, and Maps from a single campaign, while keeping tight control over creative assets and audience signals.
Display Advertising
Targeted display campaigns that build brand awareness and keep your business visible to prospects as they browse the web. We design compelling creatives and use precise audience targeting to keep costs low.
YouTube Video Ads
Video advertising that captures attention before, during, and alongside YouTube content. We handle targeting, bidding, and performance tracking so you reach the right viewers without overspending.
Remarketing & Retargeting
Most visitors leave without converting on their first visit. Remarketing brings them back with tailored ads at precisely the right moment, significantly improving your overall conversion rate.
Data-Driven Campaign Management
Every decision we make is backed by data. We track conversions at every stage of your funnel, from the initial click through to the completed sale or enquiry. This level of tracking means we can tell you exactly which keywords, ads, and audiences are generating your best customers.
We set up proper conversion tracking from day one, including phone call tracking, form submissions, and e-commerce transactions. Without this foundation, you are flying blind, and so is any agency managing your account.
Discuss Your CampaignHow We Work With You
Our process is designed to get your campaigns profitable as quickly as possible, then continuously improve them over time.
Account Audit
We start by reviewing your existing Google Ads account (or assessing your market if you are starting fresh). We identify wasted spend, missed opportunities, and the commercial keywords that matter most to your business.
Strategy & Build
We design a campaign structure around your goals, write compelling ad copy, set up conversion tracking, and configure audiences. Every decision is grounded in data, not guesswork.
Launch & Optimise
Campaigns go live with careful budget allocation. We monitor performance daily during the first few weeks, adjusting bids, pausing underperformers, and scaling what works.
Report & Scale
Monthly reports in plain English show exactly where your money went and what it returned. We use this data to continuously refine campaigns and identify new growth opportunities.
Why Leicester Businesses Choose Us
There are plenty of agencies that offer Google Ads management. Here is what makes working with RR Web Design different.
Your Account, Your Data
We work inside your own Google Ads account. You own every campaign, every keyword, and every piece of data. If you ever part ways with us, you keep everything.
No Long-Term Contracts
We earn your business every month through results, not lock-in clauses. Our clients stay because their campaigns are profitable, not because they are contractually obligated.
Google Ads Certified Team
Our consultants hold current Google Ads certifications across Search, Shopping, Display, and Video. We stay on top of platform changes so you benefit from the latest features.
Transparent Pricing
You always know exactly what our management fee is and how much goes directly to Google. No hidden markups on ad spend, no surprise charges.
Conversion-Focused Approach
We optimise for leads and sales, not vanity metrics. Every optimisation decision is measured against its impact on your actual business revenue.
Leicester Market Knowledge
We understand the local competitive landscape, seasonal trends, and buying behaviours specific to Leicester and the East Midlands. This insight shapes smarter campaigns.
Google Ads and SEO: Better Together
The smartest businesses in Leicester use Google Ads and SEO as complementary channels rather than choosing one or the other. Google Ads delivers immediate traffic while your SEO investment builds long-term organic visibility.
As a full-service digital agency, we can align your paid and organic strategies so they reinforce each other. Keyword data from your ad campaigns informs your SEO content strategy, and strong organic rankings reduce your dependence on paid clicks over time.
Google Ads Management FAQs
How much does Google Ads management cost?
Our management fees start from 400 pounds per month for smaller accounts and scale based on your ad spend and campaign complexity. We always recommend a minimum ad budget that makes commercial sense for your industry. We will give you a clear quote before any work begins.
How quickly will I see results from Google Ads?
You can start receiving clicks and enquiries within days of launching. However, the first two to four weeks are a learning period where we gather data and optimise campaigns. Most clients see their strongest results after six to eight weeks of active management and refinement.
Do I need a large budget to get started?
Not necessarily. We have managed profitable campaigns for Leicester businesses spending as little as 500 pounds per month on ads. The right budget depends on your industry, competition, and goals. We will advise honestly on the minimum spend needed to generate meaningful results in your market.
What is the difference between Google Ads and SEO?
Google Ads delivers immediate visibility at the top of search results, but you pay for every click. SEO builds organic rankings over time without per-click costs. The best strategy for most businesses is running both: Google Ads for immediate leads while SEO compounds in the background. We cover both at RR Web Design.
Can you take over an existing Google Ads account?
Absolutely. We regularly take over accounts from other agencies or business owners who have been managing them in-house. We start with a thorough audit to identify what is working, what is wasting money, and what opportunities have been missed. Many clients see a significant improvement within the first month.
Ready to Get More From Your Google Ads Budget?
Whether you are spending 500 pounds a month or 50,000, we can help you get better results from every pound. Start with a free, no-obligation review of your current campaigns.
Get Your Free Campaign ReviewRelated Services
Google Ads works best alongside a broader digital strategy. Explore our other services:
Related Services
Want sustainable organic traffic alongside your paid campaigns?
Expert search engine optimisation services helping Leicester businesses rank higher and attract more organic traffic.
Technologies We Work With
Our Leicester web design team uses cutting-edge tools and platforms to deliver exceptional results
Professional web design Leicester services using industry-leading technologies
Get In Touch
Have a project in mind or just want to discuss how we can help your business? Feel free to reach out to us using the contact form or via phone or email.