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Find Out Exactly Where Your
Ad Budget Is Being Wasted
Most Google Ads accounts waste 20-40% of their budget on clicks that will never convert. Our free PPC audit shows you exactly where the money is going, what is working, and what needs to change.
Why Every Google Ads Account Needs an Audit
A PPC audit is a systematic review of your Google Ads account that examines every element affecting performance — from campaign structure and keyword targeting through to ad copy, landing pages, and conversion tracking. It reveals where your budget is being spent effectively and, more importantly, where it is not.
Google Ads is designed to spend your money. Its automated recommendations frequently prioritise Google's revenue over your return on investment. Without regular expert review, accounts drift — negative keyword lists go stale, poor-performing keywords accumulate spend, and tracking breaks without anyone noticing.
Whether your account is managed in-house, by another agency, or by Google's own team, an independent audit gives you an honest assessment of what is actually happening with your ad spend. For Leicester businesses spending hundreds or thousands of pounds per month on Google Ads, the findings typically pay for themselves many times over.
What We Audit in Your Google Ads Account
Our audit is not an automated tool report. We manually review seven critical areas of your account to find every opportunity for improvement and every source of waste.
Account Structure
We review how your campaigns, ad groups, and keywords are organised. A messy structure leads to irrelevant ads, wasted spend, and makes ongoing management far harder than it needs to be.
Keyword Targeting
We check your keyword match types, search term reports, and negative keyword lists. Broad match without proper negatives is one of the fastest ways to burn through budget on irrelevant clicks.
Ad Copy & Extensions
We assess your headlines, descriptions, and ad extensions for relevance, persuasiveness, and Quality Score impact. Weak ad copy means lower click-through rates and higher costs per click.
Landing Pages
We evaluate where your ads send people. If your landing pages do not match the ad promise, load slowly, or lack clear calls to action, you are paying for clicks that never convert.
Bid Strategy & Budget
We analyse your bidding approach, daily budgets, and how spend is distributed across campaigns. Many accounts leave money on the table by underfunding winners and overfunding underperformers.
Conversion Tracking
We verify that your conversions are being recorded accurately. Without reliable tracking, you cannot tell which keywords, ads, or campaigns are actually generating leads and sales.
Competitor Analysis
We examine who else is bidding on your keywords, what their ads look like, and where you can gain an edge. Understanding the competitive landscape reveals opportunities others miss.
Common Issues We Uncover
These are the problems we find in the majority of Google Ads accounts we audit. Most businesses are unaware of these issues until an expert takes a proper look.
Wasted spend on irrelevant searches
We regularly find 20-40% of ad budgets going to search terms that will never convert. Without regular search term reviews and negative keywords, Google happily spends your money on poor-fit traffic.
Missing or incomplete negative keyword lists
Negative keywords prevent your ads from showing for the wrong searches. Most accounts we audit have either no negatives or a list that has not been updated in months, meaning money leaks out daily.
Poor Quality Scores
Low Quality Scores mean you pay more per click than competitors for the same keywords. This usually stems from weak ad relevance, poor landing page experience, or misaligned keyword grouping.
Broken or missing conversion tracking
If your tracking is wrong, your data is wrong. We see accounts making bid decisions based on inaccurate conversion data, which means the algorithm optimises towards the wrong outcomes.
Who Should Get a PPC Audit?
You manage your own Google Ads
Running your own campaigns is admirable, but it is easy to develop blind spots when you are close to the account every day. A fresh pair of expert eyes will spot opportunities and waste you have been missing.
You use another agency
Not sure if your current agency is doing a good job? An independent audit gives you an objective view of account performance. We regularly find issues that the managing agency has overlooked or ignored.
Your costs are rising but results are flat
If your cost per lead or cost per sale has been creeping up while conversion volume stays the same, there are almost certainly structural problems in the account. An audit pinpoints exactly where the inefficiency sits.
You have just taken over an account
Inherited a Google Ads account from a previous team member, freelancer, or agency? An audit is the fastest way to understand what you are working with, what the quick wins are, and what needs a complete rethink.
What You Get from Your Audit
This is not a surface-level summary. You receive a comprehensive, actionable document that gives you everything you need to improve performance immediately.
Detailed Audit Report
A thorough document covering every area of your account, with screenshots, data, and clear explanations of each finding. No jargon — written so anyone on your team can understand it.
Prioritised Action Plan
Not just a list of problems but a step-by-step plan ordered by impact. We tell you what to fix first for the quickest improvement in results, and what can wait.
Spend Analysis
A breakdown of where your budget is going and where it should be going. We identify the exact campaigns, ad groups, and keywords that are wasting money so you can cut them immediately.
Competitor Benchmarks
How your ads, keywords, and spend compare against competitors in your sector. You will see where you are ahead, where you are behind, and where the biggest opportunities sit.
How It Works
Getting your free PPC audit is straightforward. Four simple steps from initial contact to actionable insights.
Share access
Grant us read-only access to your Google Ads account. We never make changes without your permission — we simply need to see the data.
We analyse everything
Our PPC specialists go through your account manually, checking every campaign, ad group, keyword, and setting. This takes 3 to 5 working days.
You receive the report
We deliver a clear, comprehensive report with findings and recommendations. No automated tool output — genuine expert analysis.
We walk you through it
We schedule a call to go through the findings together, answer your questions, and discuss next steps. No hard sell — just honest advice.
Get Your Free PPC Audit
Stop wondering whether your Google Ads spend is delivering. Our free audit will show you exactly what is working, what is not, and where your budget should be going instead.
Most Leicester businesses we audit discover at least 25% of their budget is being wasted on clicks that will never turn into customers. The audit pays for itself before you spend a penny with us.
Request Your Free PPC AuditNo obligation. No payment details. Just read-only access to your account.
PPC Audit Questions
What does a PPC audit actually cover?
Our PPC audit examines every aspect of your Google Ads account: campaign and ad group structure, keyword targeting and match types, negative keyword lists, ad copy quality, landing page relevance, bid strategies, budget allocation, conversion tracking accuracy, and competitor positioning. We look at both the big picture and the fine details to find every opportunity for improvement.
How long does a PPC audit take?
We typically deliver the full audit within 3 to 5 working days. This is a manual, expert review — not an automated report. We need time to properly analyse your account data, review search term reports, assess landing pages, and put together actionable recommendations.
Is the PPC audit really free?
Yes. We offer a genuine, no-obligation audit at no cost. We do this because the findings almost always reveal significant savings or growth opportunities, which naturally leads to a conversation about working together. But the report is yours to keep and act on regardless of whether you choose to work with us.
Do I need to give you access to my Google Ads account?
Yes, we will need read-only access to your Google Ads account so we can review your campaigns, keywords, ads, and performance data. Read-only means we cannot make any changes — we can only view the data. We will guide you through granting access, which takes less than a minute.
What if I am managing Google Ads myself — is an audit still worthwhile?
Absolutely. In fact, self-managed accounts often benefit the most from an audit. It is easy to miss things when you are close to the account every day, and Google does not always have your best interests at heart with its automated recommendations. A fresh pair of expert eyes regularly uncovers thousands of pounds in wasted spend.
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Get In Touch
Have a project in mind or just want to discuss how we can help your business? Feel free to reach out to us using the contact form or via phone or email.