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LinkedIn Advertising Agency in Leicester
Reach B2B Decision-Makers
Where They Network
LinkedIn is the only platform where you can target professionals by job title, seniority, company size, and industry. We help Leicester businesses build campaigns that put your brand in front of the people who actually make purchasing decisions.
Why LinkedIn for B2B Advertising?
No other platform gives you access to 35 million UK professionals with self-reported, verified career data. LinkedIn advertising lets you reach the exact people who influence and approve B2B purchases.
Job Title Targeting
Reach Managing Directors, Heads of IT, Procurement Managers, or any specific role relevant to your product.
Industry Filters
Focus budget on specific sectors like manufacturing, technology, finance, or professional services.
Company Size
Target enterprises with 500+ employees or focus on SMEs with 10-50 staff. You control exactly who sees your ads.
Seniority Level
Skip the gatekeepers and put your message directly in front of senior leaders, directors, and C-suite executives.
LinkedIn Ad Formats We Manage
Each format serves a different purpose in the buyer journey. We build campaigns that use the right format at the right stage to move prospects from awareness through to conversion.
Sponsored Content
Single image, carousel, video, and document ads
These appear natively in the LinkedIn feed and are the backbone of most campaigns. Single image ads drive direct response, carousels tell a visual story, video builds brand awareness, and document ads share thought leadership content that users can browse without leaving LinkedIn.
Best for: Brand awareness, lead generation, content promotion
Message Ads
Direct messages to targeted prospects
Formerly known as Sponsored InMail, Message Ads deliver personalised messages directly to a prospect's LinkedIn inbox. They achieve open rates of 30-50%, far above email marketing benchmarks. Best used for high-value offers like event invitations, demo requests, or exclusive content.
Best for: Event registrations, demo bookings, high-value offers
Conversation Ads
Interactive, choose-your-own-path messaging
An evolution of Message Ads that lets prospects choose from multiple CTAs, creating a personalised experience. Prospects self-qualify by selecting the path most relevant to them, giving you warmer leads and better data on buyer intent.
Best for: Multi-offer campaigns, prospect qualification, product education
Dynamic Ads
Personalised ads using profile data
Dynamic Ads automatically personalise creative using the viewer's profile photo, name, and job title. Follower Ads grow your company page audience, Spotlight Ads drive traffic to landing pages, and Content Ads promote downloadable resources.
Best for: Page follower growth, personalised engagement, content downloads
Text Ads
Simple PPC ads in the sidebar
Cost-effective pay-per-click or pay-per-impression ads that appear in the right-hand sidebar and top banner on desktop. Lower engagement rates than Sponsored Content but significantly cheaper, making them useful for supplementary reach and retargeting.
Best for: Budget-conscious campaigns, retargeting, brand visibility
Industries That Thrive on LinkedIn Ads
LinkedIn advertising delivers the strongest returns for businesses selling to other businesses. Here are the sectors where we see the greatest impact.
SaaS and Technology
Reach CTOs, IT directors, and technical buyers at companies of the right size and tech maturity. Promote free trials, demos, and case studies to decision-makers who understand your product category.
Professional Services
Accountancy firms, consultancies, and legal practices can position themselves as thought leaders and generate enquiries from businesses in their target sector and size bracket.
Recruitment and Staffing
Target passive candidates by job title, skills, and experience level. Promote employer brand content to professionals who are open to new opportunities but are not actively searching job boards.
Education and Training
Universities, course providers, and corporate training companies can reach professionals looking to upskill. Target by current role, years of experience, and field of study to promote relevant programmes.
LinkedIn Ads vs Other Platforms
Every advertising platform has its strengths. Here is how LinkedIn compares when the goal is reaching business buyers.
| Feature | Facebook / Meta | Google Ads | |
|---|---|---|---|
| Professional targeting | Job title, seniority, company | Limited interest-based | Keyword intent only |
| Data accuracy | Self-reported, regularly updated | Inferred from behaviour | Search-based, no profile data |
| B2B lead quality | Very high | Variable | High for search, lower for display |
| Cost per click (UK avg) | £4 - £8 | £0.50 - £2 | £1 - £5 (varies widely) |
| Best for | B2B demand generation | B2C and broad B2B awareness | Capturing active search intent |
How We Run Your LinkedIn Ad Campaigns
A structured approach that turns LinkedIn into a reliable source of qualified B2B leads for your business.
Strategy and Audience Research
We start by understanding your ideal customer profile, sales cycle, and commercial goals. Then we build detailed audience segments using LinkedIn's targeting data, testing different combinations of job titles, industries, and company attributes to find the highest-value prospects.
Campaign Architecture
We structure campaigns to align with your buyer journey. Top-of-funnel campaigns build awareness with thought leadership content. Mid-funnel campaigns retarget engaged prospects with case studies and social proof. Bottom-of-funnel campaigns drive demo requests and direct enquiries.
Creative and Copy Development
We produce ad creative and copy that resonates with professional audiences. This means clear value propositions, credible claims backed by data, and calls to action that match the prospect's stage of awareness. No clickbait, no hype — just compelling B2B messaging.
Launch and Optimisation
Campaigns launch with A/B testing across audiences, creative, and ad formats. We monitor performance daily and make data-driven adjustments to bidding, targeting, and creative to continuously improve cost per lead and lead quality.
Reporting and Iteration
Monthly reports cover the metrics that matter: cost per lead, lead quality, pipeline generated, and return on ad spend. We connect LinkedIn data to your CRM outcomes so you can see which campaigns are genuinely contributing to revenue, not just generating clicks.
LinkedIn Advertising: Frequently Asked Questions
How much do LinkedIn Ads cost in the UK?
LinkedIn Ads typically cost between £4 and £8 per click in the UK, with a minimum daily budget of around £8. Cost per lead varies by industry but generally falls between £30 and £120. While LinkedIn's cost per click is higher than platforms like Facebook or Google Display, the quality of leads is significantly better for B2B campaigns because you are reaching verified professionals with accurate job title and company data.
What targeting options does LinkedIn offer for advertising?
LinkedIn offers the most precise professional targeting of any advertising platform. You can target by job title, seniority level, company name, company size, industry, skills, group membership, and even specific degrees or fields of study. You can also upload account lists for account-based marketing or use matched audiences to retarget website visitors and existing contacts.
Which LinkedIn ad formats work best for B2B lead generation?
Sponsored Content (single image and carousel ads) in the feed tends to generate the highest volume of leads at the lowest cost. Message Ads (formerly InMail) deliver strong response rates for high-value offers like demo requests or event invitations. Document Ads and Video Ads are excellent for thought leadership and nurturing. The best approach combines multiple formats across different stages of the buyer journey.
How does LinkedIn advertising compare to Google Ads for B2B?
Google Ads captures people actively searching for solutions, making it ideal for bottom-of-funnel demand. LinkedIn Ads reach professionals based on who they are rather than what they are searching for, making it better for demand generation and reaching decision-makers who may not yet be searching. Most B2B businesses benefit from running both channels together — Google Ads for intent-based capture and LinkedIn for awareness and pipeline building.
What results can I expect from a LinkedIn advertising campaign?
A well-managed LinkedIn campaign typically achieves click-through rates of 0.4% to 0.9% for Sponsored Content and open rates of 30% to 50% for Message Ads. Lead conversion rates vary but a strong campaign with a compelling offer can generate qualified leads at £40 to £100 each. Most campaigns need 8 to 12 weeks of optimisation before reaching peak performance, so patience and consistent testing are essential.
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Get In Touch
Have a project in mind or just want to discuss how we can help your business? Feel free to reach out to us using the contact form or via phone or email.