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Scale Your Online Store Revenue
With Paid Ads That Convert
E-commerce PPC demands more than setting up a few campaigns and hoping for the best. From Google Shopping feeds to dynamic remarketing, we manage every lever that turns ad spend into profitable revenue for Leicester online retailers.
Why E-commerce PPC Is Different
Running ads for an online store is fundamentally different from promoting a service business. Product catalogues, feed management, and margin-aware bidding create layers of complexity that most generalist agencies simply are not equipped to handle.
Low Return on Ad Spend
Many e-commerce businesses pour money into Google Ads without understanding which products, audiences, or campaigns actually drive profitable sales. Generic campaign structures burn budget on low-margin products and irrelevant searches.
Product Feed Complexity
Shopping ads live or die by the quality of your product feed. Missing attributes, poor titles, and incorrect categorisation mean your products either do not show up or appear for the wrong searches entirely.
Seasonal Demand Fluctuations
E-commerce revenue is rarely consistent. Scaling budgets up for peak seasons and pulling back during quiet periods requires constant attention and a deep understanding of your sales cycles.
Attribution & Tracking Gaps
With iOS privacy changes and cookie restrictions, understanding which ads drive actual revenue has become significantly harder. Without proper tracking, you are making budget decisions in the dark.
E-commerce PPC Services
We manage the full spectrum of paid advertising channels for online stores, from Google Shopping and Performance Max through to social commerce on Meta platforms. Every campaign is built around your product margins and revenue targets.
Google Shopping Ads
We build and manage high-performing Google Shopping campaigns that put your products in front of buyers at the exact moment they search. From feed setup to bid strategy, every detail is optimised for return on ad spend.
Performance Max Campaigns
Performance Max uses machine learning to serve your products across Search, Display, YouTube, Gmail, and Discover from a single campaign. We structure your asset groups and audience signals so the algorithm works in your favour.
Dynamic Remarketing
Show previous visitors the exact products they browsed, with tailored ads that follow them across the web. Dynamic remarketing consistently delivers some of the highest ROAS of any campaign type.
Facebook & Instagram Product Ads
We set up catalogue-driven ads on Meta platforms so your products reach new audiences through interest targeting, lookalike audiences, and retargeting. Particularly effective for visually-driven product ranges.
Product Feed Optimisation
Your product feed is the foundation of every Shopping campaign. We optimise titles, descriptions, images, GTINs, and custom labels to improve ad relevance and reduce wasted spend.
Branded & Non-Branded Search
We build separate campaign structures for branded and non-branded search terms, ensuring you protect your brand while efficiently acquiring new customers who have never heard of you.
Results That Matter to Your Bottom Line
We measure success in revenue and profit, not clicks and impressions. These figures represent averages across our e-commerce client base.
Average ROAS across e-commerce clients
Reduction in cost per acquisition
Increase in revenue from Shopping ads
Client retention rate year on year
How We Work With E-commerce Brands
Our process is designed for online stores that want profitable growth, not just more traffic. Every decision is rooted in data and tied to commercial outcomes.
Account & Feed Audit
We review your existing ad accounts, product feeds, and tracking setup. This includes analysing historical performance data, identifying wasted spend, and benchmarking against competitors in your market.
Strategy & Structure
We build a campaign architecture tailored to your product catalogue, margins, and growth targets. This includes audience segmentation, bid strategy selection, and budget allocation across channels.
Launch & Optimise
Campaigns go live with proper conversion tracking, negative keyword lists, and audience exclusions in place from day one. We monitor performance daily and make data-driven adjustments to bids, budgets, and targeting.
Scale & Report
Monthly reporting ties ad spend directly to revenue and profit. As campaigns mature, we scale what works, test new audiences and creatives, and continuously improve your return on ad spend.
Why Leicester E-commerce Brands Choose Us
We are not a generalist agency that treats your online store the same as a plumber's website. E-commerce PPC requires specialist knowledge of product feeds, catalogue structures, margin-aware bidding, and multi-channel attribution.
Our team manages campaigns for online stores across Leicester and the East Midlands, from independent retailers to established brands scaling their digital revenue. We understand the unique challenges of selling products online and build campaigns that drive measurable, profitable growth.
- Dedicated e-commerce PPC specialists, not generalists
- Transparent reporting tied to revenue and ROAS
- No long-term lock-in contracts
- Google Partner certified with Shopping expertise
- Proven track record with Shopify, WooCommerce, and Magento stores
E-commerce PPC vs. Generic PPC
E-commerce PPC Questions
Common questions from online store owners considering paid advertising.
What return on ad spend should I expect from e-commerce PPC?
A healthy ROAS varies by industry and product margins, but most e-commerce businesses should aim for at least 3x to 5x return on ad spend. We work with you to set realistic targets based on your average order value and profit margins, then optimise campaigns to exceed those benchmarks.
How much should I budget for e-commerce Google Ads?
There is no universal minimum, but most e-commerce stores need at least 1,500 to 3,000 pounds per month in ad spend to gather enough data for meaningful optimisation. Our management fees are separate from your ad spend and depend on the complexity of your campaigns.
Do you manage Google Shopping and search ads together?
Yes. Shopping ads and search ads serve different stages of the buying journey, and managing them together allows us to coordinate bidding, budgets, and messaging across both. We also integrate remarketing and Performance Max campaigns for full-funnel coverage.
How quickly can PPC deliver results for my online store?
Unlike SEO, paid ads can start driving traffic within days of launch. However, it typically takes 4 to 8 weeks of data collection and optimisation before campaigns reach their full potential. We focus on profitability from the start rather than chasing vanity metrics.
Can you help with Facebook and Instagram ads for e-commerce?
Absolutely. We run catalogue-driven ads on Meta platforms alongside your Google campaigns. This is particularly effective for product discovery, reaching new audiences through interest and lookalike targeting, and retargeting people who have visited your store but not purchased.
Related Services
E-commerce PPC works best as part of a broader digital strategy. Explore our other services to maximise your online store's performance.
Ready to Turn Ad Spend Into Revenue?
Get a free audit of your current e-commerce ad campaigns. We will show you exactly where you are wasting budget and how to improve your return on ad spend.
Related Services
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Professional ecommerce website design for Leicester businesses on WooCommerce and Shopify platforms.
Technologies We Work With
Our Leicester web design team uses cutting-edge tools and platforms to deliver exceptional results
Professional web design Leicester services using industry-leading technologies
Get In Touch
Have a project in mind or just want to discuss how we can help your business? Feel free to reach out to us using the contact form or via phone or email.