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Reach Your Audience on the
World's Second-Largest Search Engine
YouTube reaches over 80% of UK adults every month. As a YouTube advertising agency in Leicester, we help businesses put their message in front of the right viewers with targeted video campaigns that drive awareness, consideration, and conversions.
Why Advertise on YouTube?
YouTube is not just a video platform. It is the second-largest search engine in the world, with over two billion logged-in users visiting every month. In the UK alone, adults spend an average of 45 minutes per day watching YouTube content across mobile, desktop, and connected televisions.
Unlike static display or text-based search ads, video advertising combines sight, sound, and motion to tell your story in a way that builds genuine connection with your audience. Viewers retain 95% of a message delivered through video compared with just 10% from text, making YouTube one of the most effective channels for brand recall and engagement.
Because YouTube sits within the Google ecosystem, you can leverage Google search data to target people based on what they have recently searched for, not just what they are watching. This intent-based targeting sets YouTube apart from other video advertising platforms and makes it a powerful tool for reaching people at every stage of the buying journey.
of UK adults reached monthly
logged-in users worldwide
daily Shorts views globally
YouTube Ad Formats We Manage
YouTube offers several ad formats, each suited to different objectives. We help you choose the right mix based on your goals, budget, and creative assets.
Skippable In-Stream Ads
These play before, during, or after other videos and viewers can skip after five seconds. You only pay when someone watches 30 seconds or more (or the full ad if shorter), making them cost-effective for building awareness while filtering out uninterested viewers.
Non-Skippable In-Stream Ads
Fifteen-second ads that viewers must watch in full before their chosen video plays. Best suited for brand awareness campaigns where you need to deliver a complete message. You pay per impression rather than per view.
Bumper Ads
Six-second non-skippable ads designed for brief, memorable messages. They work particularly well for reinforcing a campaign message or maintaining top-of-mind awareness at a low cost per impression.
In-Feed Video Ads
Previously called discovery ads, these appear alongside related YouTube videos, in search results, and on the mobile homepage. They consist of a thumbnail and text, and you pay when someone clicks to watch. Ideal for driving consideration from users actively browsing content.
YouTube Shorts Ads
Vertical video ads that appear between Shorts content. With Shorts now generating over 70 billion daily views globally, this format lets you reach audiences consuming short-form video in a mobile-first environment.
Precision Targeting for Video Campaigns
The strength of YouTube advertising lies in its targeting capabilities. We use multiple audience signals to ensure your ads reach the people most likely to become customers.
Demographics
Target by age, gender, household income, and parental status. Useful for narrowing your audience to the people most likely to buy.
Interest & Affinity Audiences
Reach people based on their long-term interests and habits. Google builds these audiences from browsing behaviour, app usage, and content consumption patterns.
Custom Intent Audiences
Target users who have recently searched for specific terms on Google. This bridges the gap between search intent and video advertising, letting you serve ads to people actively researching your product or service.
Remarketing
Show ads to people who have already visited your website, watched your videos, or interacted with your channel. Remarketing on YouTube keeps your brand visible during the decision-making process.
Placement Targeting
Choose specific YouTube channels, videos, or content categories where your ads appear. This gives you control over brand context and lets you reach audiences already engaged with relevant content.
Life Events
Target people going through major milestones such as moving house, getting married, or starting a business. These moments often trigger new purchasing decisions.
Video Strategy and Creative Support
Many businesses hesitate to try YouTube advertising because they think they need expensive video production. The reality is that effective YouTube ads do not always require a large production budget. What they do require is a clear strategy, a strong hook, and a message that resonates with your audience.
We work with you on every aspect of video advertising strategy, from scripting and storyboarding through to campaign launch and optimisation. If you already have video assets, we help you adapt them for YouTube's different ad formats. If you are starting from scratch, we guide you through the creative process and can connect you with trusted local videographers in Leicester and the East Midlands.
What We Provide
- Video ad strategy aligned to your business goals
- Script frameworks and storyboard guidance
- Audience research and targeting setup
- Campaign setup, bidding, and ongoing optimisation
- Monthly reporting with clear performance metrics
Creative Tips That Work
- Hook viewers in the first five seconds with a question or bold statement
- Show your product or service in action early
- Include a clear call to action with a specific next step
- Test multiple creative variations to find what resonates
- Adapt horizontal video for Shorts with vertical edits
How We Manage Your YouTube Campaigns
From initial research through to ongoing optimisation, we follow a structured process to ensure your video advertising budget delivers measurable results.
Research & Strategy
We analyse your market, competitors, and audience to define the right ad formats, targeting layers, and budget allocation for your goals.
Creative & Setup
We help develop or adapt your video creative, set up conversion tracking, build audience segments, and configure your campaigns in Google Ads.
Launch & Optimise
Once live, we monitor performance daily. We adjust bids, refine audiences, test ad variations, and pause underperforming placements to improve efficiency.
Report & Scale
Monthly reporting covers views, view rate, cost per view, conversions, and audience insights. We use this data to scale what works and cut what does not.
YouTube Advertising FAQs
How much do YouTube ads cost in the UK?
YouTube advertising costs vary depending on your targeting, ad format, and competition. Skippable in-stream ads typically cost between 3p and 15p per view, while CPM-based formats like bumper ads range from around 4 pounds to 10 pounds per thousand impressions. We recommend a minimum monthly budget of 500 pounds to gather enough data for meaningful optimisation, though most businesses see the best results from 1,000 pounds per month upwards.
What YouTube ad formats work best for small businesses?
Skippable in-stream ads are usually the best starting point for small businesses because you only pay when someone watches at least 30 seconds. This means your budget is spent on genuinely interested viewers rather than passive impressions. In-feed video ads are also effective for businesses targeting people actively searching for solutions, as they appear in YouTube search results.
How does YouTube ad targeting compare to other platforms?
YouTube benefits from Google search data, which means you can target people based on what they have recently searched for on Google, not just their demographic profile. Custom intent audiences let you reach users who searched for terms related to your product, combining the intent signals of search advertising with the engagement of video. No other video platform offers this depth of intent-based targeting.
Do I need professional video to run YouTube ads?
No. While polished production can help for certain brand campaigns, many successful YouTube ads are filmed on smartphones or use simple screen recordings. What matters most is a strong hook in the first five seconds, a clear message, and a compelling call to action. We help clients develop video strategy and scripts even when production budgets are limited, and can recommend local Leicester videographers when professional footage is needed.
Related Services
YouTube advertising works best alongside other paid and organic channels. Explore our related services:
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Want sustainable organic traffic alongside your paid campaigns?
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Technologies We Work With
Our Leicester web design team uses cutting-edge tools and platforms to deliver exceptional results
Professional web design Leicester services using industry-leading technologies
Get In Touch
Have a project in mind or just want to discuss how we can help your business? Feel free to reach out to us using the contact form or via phone or email.