“Huge thanks to RR webdesign for such great work on my website. Took the time to try out ideas and worked alongside me to produce my new site. Fab service from a lovely team x”
97% of Visitors Leave Without Buying.
We Bring Them Back.
Most people who visit your website are not ready to buy on their first visit. Remarketing keeps your brand in front of those visitors after they leave, so when they are ready to act, you are the business they come back to. We build and manage remarketing campaigns for Leicester businesses across Google, YouTube, Facebook, Instagram, and LinkedIn.
How Remarketing Works
Remarketing works by tracking visitors to your website and then showing them targeted ads as they browse other sites, watch videos, or scroll through social media. There are two primary methods, and most effective campaigns use both.
Pixel-Based Remarketing
A small JavaScript snippet on your website places a cookie in the visitor's browser. When they leave and visit other sites within the ad network, the cookie triggers your ads to appear. This is the most common and immediate form of remarketing.
The advantage is speed: your ads can start showing within minutes of someone leaving your site. The audience builds automatically as traffic arrives. No contact details are required.
List-Based Remarketing
Upload a list of email addresses (from your CRM, newsletter, or customer database) to advertising platforms. The platform matches those emails to user accounts and serves your ads specifically to those people.
The advantage is precision: you control exactly who sees your ads and can create highly targeted segments. Past customers, lapsed subscribers, and high-value leads can each receive different messaging.
Types of Remarketing We Manage
There is no one-size-fits-all approach. We select the right combination of remarketing tactics based on your audience, industry, and goals.
Standard Remarketing
Display ads follow previous visitors as they browse other websites across the Google Display Network. Ideal for keeping your brand visible and nudging people back to your site when they are ready to act.
Dynamic Remarketing
Automatically shows ads featuring the specific products or services a visitor viewed on your site. Particularly effective for e-commerce stores where personalised product ads drive significantly higher click-through rates.
Video Remarketing
Reach previous visitors with targeted video ads on YouTube and across video partner sites. Video remarketing is excellent for building trust and explaining your value proposition in more depth than a static banner allows.
Email Remarketing
Re-engage subscribers who opened but did not convert, or customers who have not purchased in a while. Email remarketing lets you deliver tailored messages directly to inboxes with personalised offers and content.
Cross-Device Remarketing
Track and reach users across their phone, tablet, and desktop so your message follows them regardless of which device they switch to. Essential in a world where the average buyer uses multiple devices before converting.
Search Remarketing (RLSA)
Adjust your search ad bids and messaging for people who have already visited your website. Remarketing lists for search ads let you bid more aggressively on past visitors who are actively searching for what you offer.
Platform Coverage
Your audience does not stay on one platform, and neither should your remarketing. We run coordinated campaigns across every major advertising network.
Google Display Network
Over 2 million websites and 90% of internet users worldwide
The backbone of most remarketing campaigns. We place your ads across millions of websites, news pages, and apps so your brand stays visible wherever your audience browses.
YouTube
Over 2 billion monthly active users globally
Video remarketing on YouTube lets you re-engage past visitors with pre-roll, mid-roll, and discovery ads. Highly effective for building familiarity and trust before a purchase decision.
Facebook & Instagram
Combined daily active users exceeding 3 billion
Social remarketing places your ads directly in the feeds of people who have visited your website. The visual nature of these platforms makes them ideal for product-focused remarketing.
Over 65 million decision-makers on the platform
For B2B businesses, LinkedIn remarketing targets previous visitors within a professional context. Particularly useful for longer sales cycles where multiple touchpoints are needed.
When Remarketing Makes the Biggest Impact
Remarketing is not about bombarding people with ads. It is about reaching the right audience with the right message at the right moment in their buying journey.
average cart abandonment rate
Abandoned Cart Recovery
Around 70% of online shopping carts are abandoned before checkout. Remarketing ads remind these high-intent shoppers about the products they left behind, often with a small incentive to complete the purchase.
cheaper to retain than acquire
Past Customer Re-Engagement
Existing customers are far more likely to buy again than new prospects. Remarketing to past buyers with new product launches, seasonal offers, or complementary items drives repeat revenue at a fraction of the acquisition cost.
touchpoints before a purchase decision
Content Reader Nurturing
Visitors who read your blog posts or guides are interested but not yet ready to buy. Remarketing moves them down the funnel by showing relevant case studies, testimonials, or offers based on the content they consumed.
Why Work with a Dedicated Remarketing Agency
Most PPC agencies treat remarketing as an afterthought, a single campaign with one generic audience. We take a different approach. Effective remarketing requires thoughtful audience segmentation, frequency capping, creative rotation, and continuous optimisation.
Granular Audience Segmentation
We split your audience by behaviour, not just visits. Product viewers, cart abandoners, and past buyers each get different creatives and offers.
Frequency Capping
Nobody likes being followed by the same ad for weeks. We cap impression frequency to stay visible without becoming annoying.
Privacy-First Tracking
We implement server-side tracking and first-party data strategies that work with cookie consent requirements, not against them.
Cross-Platform Coordination
We manage remarketing across Google, social media, and email from a single strategy so your messaging is consistent and your budget is not wasted on overlapping reach.
Remarketing Questions
What is the difference between remarketing and retargeting?
The terms are often used interchangeably, but there is a subtle distinction. Retargeting typically refers to serving display ads to people who visited your website, using browser cookies or tracking pixels. Remarketing traditionally referred to re-engaging past customers through email. In practice, most agencies (including us) use both terms to describe the broader strategy of reaching people who have already interacted with your business, regardless of the channel.
How does remarketing work with cookie and privacy changes?
With third-party cookies being phased out and privacy regulations like GDPR tightening, remarketing is evolving. We use first-party data strategies, server-side tracking, and platform-native solutions such as Google Enhanced Conversions and Meta Conversions API to maintain effective remarketing while fully respecting user privacy and consent requirements. Your campaigns remain compliant and performant.
How does the remarketing pixel work?
A remarketing pixel is a small piece of code placed on your website. When someone visits your site, the pixel drops an anonymous cookie in their browser. This cookie tells advertising platforms to show your ads to that person as they browse other websites. We set up pixels for each platform you advertise on, configure audience segments based on visitor behaviour, and ensure everything fires correctly without slowing down your site.
How much should I budget for remarketing campaigns?
Remarketing is one of the most cost-effective forms of paid advertising because you are targeting warm audiences who already know your brand. Typical cost-per-click rates are lower than prospecting campaigns. We recommend starting with a budget of at least 500 to 1,000 pounds per month to gather meaningful data, then scaling based on return on ad spend. Management fees depend on the number of platforms and complexity of your campaigns.
Related Services
Remarketing delivers the best results when it is part of a wider paid media and digital strategy.
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Technologies We Work With
Our Leicester web design team uses cutting-edge tools and platforms to deliver exceptional results
Professional web design Leicester services using industry-leading technologies
Get In Touch
Have a project in mind or just want to discuss how we can help your business? Feel free to reach out to us using the contact form or via phone or email.