“Huge thanks to RR webdesign for such great work on my website. Took the time to try out ideas and worked alongside me to produce my new site. Fab service from a lovely team x”
Stop Wasting Ad Spend.
Start Getting Customers.
We build Google Ads campaigns that turn clicks into paying customers for Leicester businesses. No wasted budget. No vanity metrics. Just leads and sales you can measure.
What Our PPC Campaigns Deliver
Average results across our managed Google Ads accounts
Average ROI
Lower Cost Per Lead
Higher Click-Through Rate
Client Retention Rate
Tired of Burning Money on Ads That Don't Convert?
Most Leicester businesses come to us after the same experience: they've spent thousands on Google Ads with little to show for it. Broad keywords eating the budget. Landing pages that don't convert. Agencies that send reports but never pick up the phone.
Wasted Ad Spend
Irrelevant clicks drain your budget before it reaches people who actually want what you sell.
No Clear ROI
You get impressions and clicks in reports, but you can't tie them back to actual revenue.
Set-and-Forget Agencies
Your current agency launched your campaigns months ago and hasn't touched them since.
PPC Services That Actually Work
Every campaign we build starts with one question: what does a new customer cost you, and what are they worth? Then we work backwards to make the numbers stack up.
Google Search Ads
Appear at the top of Google when Leicester customers search for what you sell. We target high-intent keywords that bring in people ready to buy, not just browse.
Google Shopping Campaigns
Put your products in front of shoppers with images, prices, and reviews right in the search results. Perfect for e-commerce brands looking to scale.
Display & Remarketing
97% of visitors leave without converting. Remarketing brings them back. We build audiences and serve targeted ads that turn window-shoppers into buyers.
Our Recent Projects
Take a look at some of our recent web design and development projects for businesses in Leicestershire and beyond.
Toolwear
E-commerce, WordPress, WooCommerce
Toolwear
Online workwear and safety equipment retailer offering work clothing, hi-vis, PPE, footwear, tools, and machinery.
View Project
Molecule Motosports
E-commerce, Manufacturing, International
Molecule Motosports
American-made motorcycle protection parts and accessories for motocross and off-road riders.
View Project
Drilling & Servicing Contractors Ltd
Engineering, Corporate, Services
Drilling & Servicing Contractors Ltd
Borehole drilling, maintenance, repair, geothermal and test-pumping services for commercial and industrial projects.
View Project
Novus Strategy
Business Services, Corporate, Technology
Novus Strategy
Strategy consultancy focused on connected, frictionless UK home-buying and selling journeys.
View Project
Atlas Cycling
Technology, E-commerce, Mobile Apps
Atlas Cycling
Competitive cycling app and performance apparel platform combining route challenges, training data and rider insights.
View Project
SearchSight
Technology, E-commerce, Business Intelligence
How We Build Profitable PPC Campaigns
A four-step process built around one goal: making every pound of ad spend work harder
Audit & Research
We analyse your market, competitors, and existing campaigns to find where the money is being wasted and where the opportunity is.
Strategy & Build
Campaign structure, keyword groups, ad copy, and landing pages designed around your specific conversion goals.
Launch & Test
We go live, monitor performance daily, and run A/B tests on ads, audiences, and bids from day one.
Optimise & Scale
Cut what isn't working, double down on what is. We adjust bids, expand keywords, and scale winning campaigns.
A PPC Agency in Leicester That Understands Your Market
Leicester is home to over 15,000 businesses. If yours relies on local customers, you need a pay-per-click strategy built around how people in the East Midlands actually search. That's where we come in.
Local Knowledge, National Standards
We know the difference between someone searching "plumber Leicester" at 10pm on a Sunday and someone browsing "best plumbers near me" on a Tuesday morning. Different intent, different bid strategy, different ad copy. That level of detail is what separates profitable campaigns from expensive ones.
Our PPC management covers businesses across Leicester, Loughborough, Hinckley, Market Harborough, and the wider Leicestershire area. Whether you're a local tradesperson or a growing e-commerce brand, we structure campaigns to reach the customers who matter most.
425%
Average ROI
Google Ads Management Built for Results
Google processes over 8.5 billion searches a day. The question isn't whether your customers are searching — it's whether they're finding you or your competitors. Our Google Ads management puts you in front of the right people at the right moment, paired with web design and SEO that turn that traffic into revenue.
What You Get From Our Google Ads Agency
We don't just launch campaigns and hope for the best. Every account we manage gets daily monitoring, weekly optimisation, and monthly strategy reviews. You'll know exactly where your money goes and what it brings back.
Search Campaign Management
Targeted ads for customers actively searching for your services in Leicester and beyond
Shopping Campaign Optimisation
Product listing ads with optimised feeds, competitive pricing, and ROAS-focused bidding
Remarketing & Display
Bring back visitors who didn't convert with targeted display ads across the web
Conversion Tracking
Proper attribution setup so you know exactly which clicks drive revenue
Real Numbers From Real Campaigns
Cost Per Click
45% lower
Through better Quality Scores, tighter keyword targeting, and smarter bid strategies
Conversion Rate
180% higher
By matching ad copy to search intent and building landing pages that convert
Quality Score
8.5 average
Better relevance means lower costs and higher positions for every keyword
Beyond Google: Microsoft Ads & Social Media PPC
Google Ads is powerful, but it's not the only game in town. Microsoft Advertising reaches a different audience — often older, higher-income professionals — at a lower cost per click. And social platforms like Facebook, Instagram, and LinkedIn let you target people before they even start searching.
Microsoft Advertising
Bing powers search on Microsoft Edge, Outlook, and Windows devices. That's a sizeable audience most advertisers ignore — which means lower competition and cheaper clicks for the businesses smart enough to be there. We manage your Microsoft Ads alongside Google for full search coverage.
Social Media Advertising
Search ads catch demand. Social ads create it. We run paid campaigns on Facebook, Instagram, and LinkedIn that build awareness, nurture interest, and drive conversions — especially for businesses where the buying journey starts before someone types a search query.
Why Leicester Businesses Choose Us for PPC
No Long Contracts
We earn your business every month. If the results speak for themselves, you stay. No lock-ins, no penalties.
Transparent Reporting
Monthly reports you can actually understand. Real metrics tied to revenue, not vanity numbers to make us look good.
You Own Everything
Your Google Ads account, your data, your landing pages. If we part ways, you keep it all. That's how it should be.
Ready to Make Your Ad Spend Work Harder?
What happens when you get in touch
We start with a free audit of your current campaigns (or your market, if you're starting fresh). You'll get a clear picture of where the opportunities are and what it would take to capture them. No jargon, no pressure.
If it makes sense to work together, we'll build a strategy around your budget, your goals, and your timeline. If not, you'll still walk away with actionable insights you can use.
What makes us different
We're a digital marketing agency that started in Leicester and grew from there. We combine PPC expertise with search engine optimisation, web design, and e-commerce development so your paid traffic lands on pages built to convert.
That end-to-end approach means fewer handoffs, faster results, and one team accountable for the entire journey from click to customer.
Explore Our PPC Services
Every business needs a different mix of paid channels. Explore our specialist services to find the right combination for your goals.
Related Services
Want sustainable organic traffic alongside your paid campaigns?
Expert search engine optimisation services helping Leicester businesses rank higher and attract more organic traffic.
Technologies We Work With
Our Leicester web design team uses cutting-edge tools and platforms to deliver exceptional results
Professional web design Leicester services using industry-leading technologies
Web Design Leicester - Local Business
Serving businesses across Leicester, Leicestershire and the East Midlands with professional web design services. Get in touch to discuss your project.
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Get In Touch
Have a project in mind or just want to discuss how we can help your business? Feel free to reach out to us using the contact form or via phone or email.